Senior Content Marketing Manager- SMB & Startups

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.2B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About the role

As our Content Marketing Manager, SMB and Startups, you’ll deeply research founders, owners, and decision-makers at companies with up to 50 employees and own the content marketing strategy to engage, convert, and retain their business. You’ll deliver high-impact content that appeals to busy startup, tech, and SMB leaders, build their trust, and reveal how Rippling can help their companies win.

Through hands-on research, you’ll become the go-to expert in what makes this audience tick. What are the challenges founders and owners face when growing their companies in the here and now? What keeps them up at night? What are the frameworks that decision-makers at downmarket and tech companies need, and who are the thought leaders that resonate with them?

You’ll find the answers and build irresistibly valuable content to grow our credibility with this discerning audience—always accompanied by a distribution plan that specifically targets executives at companies of this size. You’ll develop video content, co-branded content, and educational content that helps these leaders drive their companies forward.

You’re a storyteller who is proactive and hungry to see what resonates with this audience, and you’re willing to break the mold. You’ll work cross functionally each day, but you’re a self-starter with the mindset of an investigative journalist—eager to uncover your own insights.

What you will do

• Deeply understand your target audience: Founders, owners, and other leaders at startups, tech companies, and other companies with under 50 employees. You’ll immerse yourself in this community and report back with persona insights and content recommendations.
• Create video series and a newsletter that become go-to resources for founders.
• Devise content marketing tactics to reach startup and SMB execs across a variety of mediums, always with a subject-matter expert at the heart of your work: whether it’s through innovative industry reports, cobranded content, or episodes of your shows with internal or external executives.
• Drive content marketing campaigns from idea to execution. You’ll create plenty of content yourself—but you’ll also partner with designers and other creatives to bring your ideas to life.
• Evolve your content strategy based on performance, persona insights, new Rippling products, as well as developments in the news cycle.

What you will need

• At least 2 years of experience in content marketing, working at a fast-paced startup or tech company, or working with startups.
• Strong writing skills. You can craft a crystal-clear and engaging story.
• Video skills. You can tell a story with video (no editing skills required).
• Insatiable curiosity and research skills. You’re going deep to understand the desires and pain points of your target audience, as well as their chosen hangouts and preferred content types.
• Ability to prioritize. You dive into data and talk to cross-functional stakeholders to prioritize your ideas by impact.
• Data-driven approach. Whether you’ve analyzed the ROI of a project or the impact of a campaign on pipeline, you can pull and make sound recommendations based on data.
• Brilliant brainstorming abilities. Not only do you under