Sr Product Marketing Manager, Video

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Inbound Product Marketing Manager for Video is responsible for driving the future of innovative workflows for professional video across Adobe's flagship editing and motion design software, as well as new innovations, products and platforms. Through industry expertise, deep customer and product knowledge, you will define business strategy, work with the product and engineering team to help define the priorities for new innovative workflows, ensure product/market fit, as well as assess feature readiness. You will develop all messaging for generative video workflows and will contribute to launch and Go-to-Market strategies that will accelerate awareness and use to drive revenue for the video business. Your ability to grasp and translate technical capabilities into tangible benefits and value propositions are critical. We are looking for a teammate with deep knowledge of the video industry, new technology and innovations surfacing in the video landscape and strong interpersonal skills who can work with key cross functional partners across multiple teams. 
 
What You'll Do 

•  As the workflow expert, guide business strategy based on deep understanding of the products, customers, and competitive landscape 

• Author data-driven Marketing Requirements Documents (MRDs) to express current market opportunity and key considerations for successful go to market 

• Work closely with product management to help define workflow requirements, leveraging research, beta programs and customer feedback 

• Drive internal market research teams to define market opportunities informed by marketing landscape and competitive intel 

• Collaborate with product leadership and research teams to help define areas of focus in order to drive differentiating innovation and capture business opportunities. 

• Conduct market research and user studies to inform decisions 

• Take an active role in community engagement, community feedback and message testing 

• Act as an external voice of Adobe Pro Video and Generative Video  
   

What Will Help You Succeed 
 

• BA/BS degree preferred OR 8+ years of Product Marketing experience OR equivalent experience.

• ​Direct experience in product marketing or product management 

• Deep knowledge of the video industry, specifically AI, machine learning and generative video  

• Strong storytelling and writing skills