Director, Integrated Marketing, Oncology, Children’s & Women’s Health

Job Description Summary

If you're passionate about storytelling and crafting innovative, high-impact marketing strategies, and you thrive on leading transformation – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are searching for a seasoned talent to lead integrated marketing for Oncology, Children’s and Women’s Health.

Entity

Medical University Hospital Authority (MUHA)

Worker Type

Employee

Worker Sub-Type​

Regular

Cost Center

CC002311 SYS - Marketing Campaigns

Pay Rate Type

Salary

Pay Grade

Health-35

Scheduled Weekly Hours

40

Work Shift

Job Description

From cutting edge treatments and innovative clinical trials to leading experts and specialists in complex cancer cases, MUSC Hollings Cancer Center offers cancer treatment and care that can't be found anywhere else in South Carolina. At the forefront of cancer research, it is one of 73 National Cancer Institute-designated cancer centers in the nation and the only one in South Carolina. This research is the driving force behind delivering medical advances to patients and their families, enabling us to educate health care professionals and the public and to establish outreach services for underserved populations across the state.

MUSC’s Children’s Health has been nationally recognized in the 2025-2026 US News and World Report Best Children’s Hospital rankings, earning distinction in six pediatric specialties. With more than 27 pediatric specialties, we thrive on providing expertise every child deserves. In addition, MUSC Health has a long-standing history of women-centric specialties, and our Obstetrics & Gynecology program has been ranked #16 in the nation. We offer expertise across every aspect of women’s health – primary and preventive care, pregnancy and maternity care, gynecology and reproductive health, maternal fetal medicine and more.

We are looking for a seasoned marketer to lead the efforts for these health service lines. The senior leader will serve as a relationship manager to key internal constituents and stakeholders, meeting regularly to align on strategic outcomes which inform marketing plan development. He or she will lead horizontal collaboration of subject matter experts across the Office of Communications and Marketing (OCM) including communications, brand, public relations and web to develop integrated plans. Previous experience in PESO (paid, earned, shared, owned) channel deployment is a prerequisite. This is an on-site position in downtown Charleston and reports to MUSC’s Senior Executive Director, Marketing.

Minimum Qualifications

Education: Bachelor’s degree in marketing, communications, business, or related field.  (Masters preferred)
 

Experience / Knowledge / Skills:

• 10+ years of progressively responsible marketing experience with bottom-line accountability for measurable business results.

• Healthcare marketing experience (and domain experience in oncology, children’s or women’s health is preferred)

• Proven track record of synthesizing large volumes of initiatives and program focus areas into a clear, compelling story.

• Exceptional ability to develop marketing communications strategies from scratch, including multiphase roadmaps to advance and elevate impact over time.

• Deep knowledge and robust experience building integrated, multi-channel campaigns across paid, earned, social, owned and out-of-home.

• Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.

• Qualitative and quantitative market research experience.

• Agency and vendor management, use of multi-channel advertising, communications, and digital strategies to achieve market share and brand power.

• Excellent problem-solving, leadership, interpersonal skills - and exceptional relationship management skills.

Principal Accountabilities

- Creates and sets strategic vision and leads the process of developing cancer-related marketing communication strategies from a white sheet across enterprise, clinical, academic, and research divisions for MUSC – as well as Children’s and Women’s Health. Proactively researches and stays abreast of trends that inform strategic direction and multiyear planning. Develops business cases that justify marketing investment to fuel growth.

- Architects and builds new integrated marketing communications campaigns and digital journeys across key audiences. Drives alignment across multiple internal disc