Director, Data Governance

Company Description

PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart’s media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW’s mission is to help Walmart navigate a period of intense change, continually keeping them “one more step ahead”. This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart’s investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

Job Description

What does Data Governance do?
Working across various teams such as Analytics, Engineering, and Technology Activation teams, Data Governance designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, availability of data needed to produce client’s marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Director look like?
We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a problem solving mind, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.
We look for prior experience in media analytics (both digital and offline), understanding of data structures and data/tech stacks/infrastructure. You should already be used to representing your team to clients, since Directors are often the face of our Data Governance & Analytics teams. We hope you know how to bring data to life and how to manage data in a structured way that brings efficiency and scalability. We’re also hoping you have at least three years of experience managing junior-level staff members and have at least eight years of prior professional experience.

What does a Data Governance Director do day-to-day?
Our Directors work very closely with their team to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing and implementing standardized processes and protocols to enable efficient data management; they also behave like Business Analysts who understand client requirements and are able to produce clear documentation to facilitate automation of data processing. Directors also work closely with their VP to formulate a vision for the department, and then execute on that vision with their team. As such, Directors are mentors, managers, project managers, and thought leaders, all at the same time.
 

Qualifications

• 8+ years of work experience in media or related field
• 3+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing, MIS, BI, etc.).
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to senior level clients.
• Ability to develop frameworks, manage challenges and steer complex projects.
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
• Experience with other digital media and analytics tools such, Measurement Vendors, BI Software.
• Experience with third party research partners such as GfK, Nielsen and comScore.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Experience managing and querying relational databases.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.