Senior Director, Assortment Planning & Modeling
Genuine Parts CompanyAbout the role
Job Summary
The Senior Director, Assortment Planning & Modeling is responsible for defining and executing the enterprise assortment strategy across all channels, categories, and customer segments while leading the transformation from traditional planning methodologies to AI-powered decision-making. This leader owns the development of advanced assortment optimization capabilities, predictive modeling, machine learning applications, and AI-driven decision support tools that improve inventory productivity, customer satisfaction, sales growth, and profitability. The role serves as the strategic bridge between Merchandising, Inventory Planning & Replenishment, Data Science, Supply Chain, Finance, and Technology to ensure product assortments are continuously optimized through intelligent automation, predictive analytics and scalable governance frameworks.
The Senior Director will lead and develop a high-performing team focused on building next-generation capabilities that enable the organization to place the right products in the right locations at the right time with minimal manual intervention.
Responsibilities
Enterprise Assortment Strategy
- Develop and execute the long-term enterprise assortment strategy.
- category-specific assortment frameworks across all product lines.
- Establish localized assortment strategies based on customer, vehicle, demographic, and market demand characteristics
- Lead SKU rationalization initiatives to improve inventory productivity and profitability.
- Develop lifecycle management processes for new item introductions, product substitutions, supersessions, and obsolescence.
- Partner with Merchandising leadership to align assortment decisions with enterprise growth objectives.
Advanced Analytics & Optimization
- Leverage predictive modeling, machine learning, and optimization techniques to improve assortment decisions and inventory placement.
- Develop analytical models that identify assortment gaps, duplication, cannibalization, and expansion opportunities.
- Implement data-driven frameworks that anticipate customer demand shifts and emerging market trends.
- Enable intelligent recommendation engines that support planners with scalable, explainable decision support.
- Drive autonomous assortment recommendations through advanced optimization engines.
- Establish AI governance processes that ensure explainability, transparency, and trust in automated recommendations.
- Continuously improve algorithm accuracy through feedback loops and performance monitoring.
Advanced Modeling & Data Science
- Lead development of predictive models supporting assortment, demand forecasting, inventory placement, and network optimization.
- Develop customer segmentation models that improve assortment localization.
- Establish digital twins and simulation capabilities to evaluate assortment scenarios before implementation.
- Utilize machine learning techniques to optimize SKU productivity and category performance.
- Build analytical frameworks that quantify the financial impact of assortment decisions.
- Partner with technology teams to operationalize advanced models into business workflows.
Intelligent Systems Transformation Leadership
- Develop and execute a multi-year roadmap of assortment planning through analytics and intelligent automation.
- Drive organizational change management and adoption of AI-driven decision-making.
- Transition planning teams from transactional analysis to strategic exception management.
- Establish governance processes that balance automation with human oversight.
- Build organizational capability around AI literacy and advanced analytics.
- Create a culture that embraces experimentation, continuous learning, and innovation.
Network & Market Optimization
- Define assortment strategies by distribution center, market, store cluster, customer segment, and channel.
- Optimize inventory placement across the supply chain network.
- Identify opportunities to improve fill rates while reducing inventory investment.
- Develop market-specific assortment strategies that maximize customer relevance.
- Utilize predictive analytics to improve inventory productivity across all stocking locations.
Financial & Performance Management
- Own assortment-related financial performance metrics.
- Establish productivity targets for assortment optimization initiatives.
- Quantify and track benefits generated from AI and advanced analytics investments.
- Develop executive-level reporting and KPI dashboards.
- Ensure assortment decisions support revenue growth, margin expansion, inventory turns, and cash
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s