Referral Relationship Manager

Valley Veterinary Emergency & Referral Center is hiring a, full-time Referral Relationship Managers to join our outstanding hospital team in Winchester, VA!

About Ethos:
Focused on innovation and world-class medicine, Ethos Veterinary Health is a unique community of locally operated specialty and emergency hospitals united by our dedication to compassionately serving pets and people in their times of greatest need.

About VVERC:
Valley Veterinary Emergency & Specialty Center (VVERC) in Winchester, VA, is a 24-hour, state-of-the-art hospital dedicated to providing exceptional emergency and specialty care for pets. Our facility is equipped with advanced diagnostic and surgical technology, allowing our team to deliver the highest standard of medicine and compassionate service to every patient and client.

At VVERC, you’ll be part of a collaborative, supportive team that values professional growth, open communication, and a positive work culture. We take pride in offering a healthy work-life balance, mentorship opportunities, and a workplace where every team member’s contribution is valued. If you’re passionate about veterinary medicine and thrive in a dynamic, team-oriented environment, VVERC is the place for you.

Position Overview:

The Referral Relationship Manager (RRM) serves as a liaison between a hospital and referring veterinarians within the market and surrounding areas. This position actively drives patient referrals and hospital referral revenue by identifying, cultivating, and maintaining positive relationships with doctors and key decision-makers in the referring veterinary community. The RRM develops and executes meaningful engagement activities to promote hospital services and philosophies. The RRM serves as the main communication hub for the referring community and actively monitors and measures the hospital referral process to resolve problems quickly and improve service. This position has a dual reporting structure and reports directly to the Referral Group Manager (functional manager) with a secondary reporting line to the local Hospital Director.

Essential Job Functions:

• Works directly with hospital leadership to identify referral performance goals and develops outreach and engagement strategies to successfully execute these goals to drive hospital revenue.
• Consistently engages the referring community with relevant and valuable email, phone, and in-person communications. Customizes outreach and interactions based on the individual needs of each referring hospital and doctor. Maintains a regular engagement schedule to continually develop positive referral relationships.
• Meets directly with referring doctors and key decision-makers to better understand the needs and the referral opportunity of each individual practice.  
• Plans, executes and evaluates the efficacy of CE/Symposium events, hospital tours, and referring practice recognition and engagement events. Works in partnership with hospital leadership to develop and track an annual referral marketing budget to support all outreach events and activities.
• Works in partnership with hospital marketing resources to plan, develop and execute strategic engagement campaigns to successfully launch new service offerings and promote new doctors.
• Collaborates with Field Marketing to create and distribute flyers, emails, and other marketing collateral for the hospital.  
• Actively leverages the Customer Relationship Management (CRM) tool, Referral Marketing Dashboard and other advanced analytic tools offered by the centralized support team to track performance metrics and use data to inform and evolve practice referral marketing strategy.
• Serves as the main point of contact for the referring community and helps monitor and measure the referral process to resolve problems quickly and improve service.
• Continually builds a competitive knowledge of emergency and specialty veterinary services including a deep familiarity and understanding of hospital-specific differentiators.
• May perform other job duties as assigned.

Qualities of a Successful Candidate:

• Mission: You are motivated and inspired by our mission to improve the lives and well-being of pets and people in our community.
• Grit: You bring determ