Jobs and Careers
TO
Manager, Digital Analytics
Total Wine & MoreUnited Statesfull_timeVerifiedPosted 21 Jun 2024
💰 $119,250/yr($85,000/yr – $119,250/yr)
About the role
Total Wine & More is looking for a Manager, Digital Analytics to join our Digital Team. You will lead a program that leverages data and insights to understand the holistic Digital Business and grow the existing business via the optimization program. A test & learn mind set is essential, as is the ability to work cross-functionally to execute digital experiments and measure them effectively. This role will have high visibility to senior leadership, thus strong communication and the ability to articulate insights and recommendations at a high-level is critical. This role will report to the Sr. Manager, Digital Analytics, Testing & Optimization. You will
- Lead a team of analysts in the efforts to measure and evaluate the Digital Business.
- Guide end-to-end implementation of testing and optimization plans.
- Produce testable hypotheses related to customer acquisition/retention, micro and macro conversion, user experience and product features.
- Participate in the Agile process and bring decision-driving information to each of the teams to support the product and optimization roadmaps.
- Communicate results to partners within the Digital Product, Merchandising, and Marketing teams
- Provide guidance to Product Owners and Analytics Tagging on needs of the business.
- Be the Optimizations Testing Expert, ensuring integrity is maintained by launching and managing tests across our website and mobile apps, and reporting results concisely.
- Bachelor’s Degree in a relevant quantitative field.
- 4+ years of experience as an analyst in a corporate or consulting environment.
- Experience leading an a/b testing program.
- Experience managing individual contributors in a fast-paced analytics environment.
- Strong experience using web optimization tools such as Adobe Target, Optimizely, VWO, or Google Optimize.
- Experience using SQL or Python to perform advanced analytics and query data from relational databases.
- Paid Time Off (PTO)
- Generous store discounts
- Health care plans (medical, prescription, dental, vision)
- 401(k), HSA, FSA, Pre-tax commuter benefits
- Disability & life insurance coverage
- Paid parental leave
- Pet insurance
- Critical illness and accident insurance
- Discounted home and auto insurance
- College tuition assistance
- Career development & product training
- Consumer classes
- & More!
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