National Executive, Experience Design and Innovation

Overview

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

 

The National Executive, Experience Design and Innovation, Leads the development and execution of an organization-wide strategic plan focused on innovation across the national field campaigns. This includes enhancing the experience within existing core campaigns including Go Red For Women, Heart Walk, Heart Ball, Kids Heart Challenge and Liive, creating new revenue streams, and positioning the AHA for future philanthropic success.   

 

***The application portal will close on November 4,2024. ***

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

 

• Create and execute a comprehensive innovation roadmap for fundraising and growth to include reimaging current fundraising campaigns and developing new revenue streams designed to engage new donors and increase overall fundraising for the organization.
• Reimagine Current Fundraising Campaigns to increase profitability. Identify innovative strategies within our current key fundraising campaigns to reach new audiences, create community and turn participants into fans. Identify marketing strategies, emerging technologies, data-driven insights, and creative approaches to increase revenue and participation. 
• Innovate New Revenue Models. Design and implement groundbreaking revenue strategies that extend beyond traditional fundraising, incorporating digital platforms, strategic partnerships, expanded audiences and communities, and nonprofit business innovations to ensure long-term financial sustainability.
• Guide a cross-functional team to create cross-association working groups to envision the future of nonprofit fundraising, plan, review progress, identify issues, and ensure coordinated work to accomplish product and portfolio goals. Directs a matrix team to plan execution and assure integration and cohesiveness.  
• Develop a national innovation governance council comprised of executive stakeholders including Regional and National EVPS, AEVPS, and External Volunteers and National Board members.
• Employ a design thinking process, utilizing advanced data analytics, market research, and audience insights to guide decision-making and optimize fundraising initiatives. Ensure that all efforts align with AHA’s strategic objectives and are grounded in robust evidence and market trends.
• Establishes clear performance metrics to track progress and success across a portfolio of campaigns, with a structured approach for gathering consumer insights and defining KPIs.

• Oversees budget, cost, and staff resources for the successful implementation of programs within the portfolio.
• Provides senior leadership with recommendations for resource development and project priorities. Facilitates portfolio projects with Development (National Corporate Relations, Field Corporate Relations and Mission Advancement) to secure resources to execute portfolio strategies.
• Performs other duties as required or assigned which are reasonably within the scope and responsibility of the job level and family.

 

 

Qualifications

• Bachelor’s degree or higher
• 9 years’ experience in a similar role or in a role leading a multi- million-dollar campaign with year over year growth
• 5 years of experience coaching and influencing leadership to achieve goals and meet organizational objectives
• Proven record of success in corporate sponsorship and fundraising
• Proven record of success in major gift development
• Proven record of success in leading cross-functional teams
• Proven record of success in leading c-suite level volunteers
• Ability to thrive in a dynamic environment
• Sales Marketing background a plus 
• Skilled in planning projects and working against deadlines to provide end product
• Skilled in campaign oversight and reporting

Compensation & Bene