Social Media Consultant Req #575656

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child,HOPE 

Vacancy Announcement: Consultant

 Consultancy Title: Social Media Consultant

Section/Division/Duty Station: Health, Programme Division, NYHQ

Duration: 14 October  2024 to 31 December 2024

Home/ Office Based: NYHQ / Remote

 About UNICEF – DO NOT EDIT

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world's leading children's rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children's survival, protection and development. The world's largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.

BACKGROUND

Purpose of Activity/ Assignment:

Under the supervision of the Senior Advisor, Health Programme Group, New York, the consultant will support the Global Heath Team in developing and implementing an integrated social media communication strategy and related content in support of global health priorities.

The consultant shall support UNICEF in fulfilling its mission to ensure the health and well-being of every child.  Responsibilities of the consultant will include developing and coordinating daily postings for the UNICEF Health’s social media accounts in accordance with appropriate trends.

Scope of Work:

- Plan, create, and curate social media content, maintain and update editorial calendars, collect and collate multimedia information from different departments.

- Monitor various sources for new content and information about what is happening in and around the UN related to child, adolescent and maternal health

- Create visuals, quote cards and other materials as requested using online tools (such as Canva or Adobe Photoshop).

- Acts as focal point on social media matters, monitoring and reporting on the latest trends and developments, responding to queries, and participating in monitoring and evaluation.

- Attend press conferences and events to gather quotes, take photos and videos which can be used in social media posts.

- Draft posts for Twitter, Instagram, and LinkedIn.

- Research trends and posts from partners and suggest retweets/reposts; monitor the social media accounts for followers' comments and questions.

 - Research latest social media trends for the visualization and communication of child health related topics/issues; assist the Office of the Director’s team in researching iconography in the Office's image databases and online using the Office's photo library; research concepts for campaigns and introduce ideas through clear visual and verbal presentations; respond to requests for drafting posts and creating engaging visuals, graphics, videos for the Office's social media channels.

- Support UNGA, WHS, GHNM events with updates to social media on relevant topics and discussions.

If yes, please indicate the number of hours/months of direct interpersonal contact with children, or work in their immediately physical proximity, with limited supervision by a more senior member of personnel:  

Terms of Reference / Key Deliverables:

Engagement Strategy Analysis & Reporting

• 3 reports (one per month) detailing engagement metrics with partners and followers, emphasizing dialogue fostering initiatives and impact amplification efforts – By 31 December 2024
• 13 summaries (one per week) of new content and UN-related developments in child, adolescent, and maternal health, collated from diverse channels. – By 31 December 2024
• Develop a Theory of Change for the UNICEF Health Strategy. – By 30 November 2024

 

Content Creation & Curation Management

• 13 editorial calendars (one per week) updating social media content plans and a catalog of multimedia materials sourced from various departments for streamlined access. – By 31