Manager, Membership Strategy

ABOUT THE ROLE 

Peloton is seeking a highly motivated, data-driven Manager, Membership Retention, to join our Membership Strategy & Engagement team. This role is essential in driving churn prevention and member reactivation strategies through personalized, data-informed communications and lifecycle touchpoints.

We’re looking for a strategic thinker with a passion for lifecycle marketing, proven retention expertise, and a deep understanding of the customer journey. This role is ideal for someone who thrives in a fast-paced environment, is comfortable with cross-functional collaboration, and wants to make a tangible impact on member satisfaction and business growth.

YOUR DAILY IMPACT AT PELOTON

• Develop and execute targeted strategies to prevent churn and extend member lifetime value across key lifecycle stages.
• Partner with Product Analytics and Data Science to leverage predictive churn models and risk scoring to activate timely, personalized retention strategies.
• Build and test re-engagement journeys for inactive members, using behavioral segmentation and performance insights.
• Own and optimize reactivation campaigns for recently cancelled members, including win-back offers and personalized messaging.
• Continuously improve the cancellation funnel to reduce completions, increase save rates, and collect actionable feedback.
• Launch and manage automated reactivation flows for paused and cancelled members, leveraging key lifecycle triggers.
• Design and deploy soft churn mitigation campaigns, such as payment recovery and usage-based nudges.
• Develop pause lifecycle strategies that drive timely reactivation and maintain member value during downtime.
• Collaborate cross-functionally to ensure churn initiatives align with broader business goals, product updates, and member insights.

YOU BRING TO PELOTON

• 5+ years in lifecycle, CRM, or retention marketing roles, with 4+ years of hands-on experience managing multi-channel programs (email, SMS, push, in-app).
• Experience in a subscription-based or DTC business is strongly preferred.
• Technical Skills: Proficient in marketing automation tools (esp. Braze), with working knowledge of HTML and email design best practices. Bonus if experienced in building app banners or hardware-related messaging.
• Analytical Ability: Skilled at analyzing complex datasets to extract insights and inform strategy. Familiarity with tools like Looker, Google Analytics, and Excel is a plus.
• Project & Stakeholder Management: Proven success leading cross-functional initiatives and managing multiple workstreams simultaneously. Comfortable working autonomously and collaboratively.
• Creative & Strategic Thinking: A blend of creative and analytical thinking with a strong understanding of member behavior and lifecycle drivers. Experience in designing compelling user journeys and retention touchpoints.
• Communication: Excellent written and verbal communication skills, with experience creating clear and effective presentations for internal stakeholders and leadership teams.
• Team-Oriented: A collaborative, team-first mindset with the ability to influence without authority and build strong partnerships across departments.

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The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including, without limitation, experience and business objectives and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including:

• Medical, dental and vision insurance 
• Generous paid time off policy
• Short-term and long-term disability
• Access to mental health services
• 401k, tuition reimbursement and student loan paydown plans
• Employee Stock Purchase Plan
• Fertility and adoption support and up to 18 weeks of paid parental leave 
• Child care and family care discounts
• Free access to Peloton Digital App and apparel and product discounts
• Commuter benefits and Citi Bike Discount
• Pet insurance and so much more!