Senior CRO Growth Product Manager

<p><strong>Join Proton and build a better internet where privacy is the default<span> </span></strong></p> <p>Proton is one of Europe’s fastest growing scale-ups, serving more than 100 million users around the world. Since the launch of our first service – Proton Mail – in 2014 by scientists who met at CERN, Proton now provides an ecosystem of well-known services such as Proton VPN, Proton Drive (encrypted file storage), Proton Pass (encrypted password manager) and much more.</p> <p>Our mission is to build a more ethical and responsible alternative to Big Tech services, with a focus on end-to-end encryption, privacy, open-source and ease-of-use. Our user-first approach has helped Proton grow organically to serve millions of consumers and businesses around the world, with users from organisations including The Guardian, The New York Times and the UN. Proton does not have venture capital investors, is profitable and self-sufficient, and today has over 500 employees representing over 50 nationalities. We're headquartered in Geneva, Switzerland, with additional offices in Zurich, London, Paris, Barcelona, Taipei, Skopje, Vilnius and Prague.</p> <p>As one of Europe's fastest-growing companies, we offer the chance to tackle complex challenges, influence millions and shape a more equitable internet. We want to create more than just one of the world's most impactful tech companies: we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas and your ambition to make it happen.</p> <p><strong>Role overview</strong></p> <p>We are looking for a highly skilled <span>Website Conversion Optimisation Expert</span> to lead the strategy and execution of Proton’s website conversion optimisation efforts. This role combines product management, data-driven decision-making and growth marketing to transform Proton’s website into a high-performing, conversion-centric asset. As the Senior CRO Lead, you will drive the optimisation of user journeys and enhance Proton’s product experience, ensuring that we accelerate user acquisition, free sign-ups and paid subscriptions.</p> <p>You’ll work closely with engineering, design, product, data and business teams to continuously improve website performance, create data-driven roadmaps and launch experiments that drive growth across both our consumer and business-facing websites. Additionally, you will be responsible for optimising the mobile experience, ensuring a seamless experience across all devices and platforms.</p> <h4><strong>What you’ll do</strong></h4> <ul> <li value="1">Create, prioritise and manage a continuous roadmap of web and app store optimisation experiments aimed at increasing conversions, improving user experience (UX) and driving revenue growth (free sign-ups, subscriptions and sales leads)</li> <li>Work closely with Engineering, Product, Design, Performance Marketing, SEO and Proton's business units to ensure a seamless user experience that is optimised for conversion across all web and mobile touch-points</li> <li>Define and implement growth experiments (e.g. A/B and multivariate tests) to optimise website elements and user flows, prioritising tests based data-driven insights and validating hypotheses to drive conversions and enhance the overall user experience</li> <li>Champion improvements to the entire user journey, from ad click-throughs to landing page conversions and sign-ups, working with the Growth, Engineering and Marketing teams to ensure that all touch-points are designed for maximum engagement and conversion</li> <li>Collaborate with the Accounts and Payment teams to optimise the end-to-end product onboarding journey, owning the CRO across the full funnel — from initial acquisition to successful subscription and payment</li> <li>Ensure that Proton’s website and user journeys are fully optimised for mobile, ensuring responsiveness, ease of navigation and optimal performance on mobile devices, providing a smooth user experience across all screen sizes</li> <li>Leverage web analytics, customer feedback, user research and other data to identify conversion bottlenecks, measure growth impacts and inform website optimisation decisions, developing actionable insights that drive the website optimisation roadmap and growth strategy</li> <li>Share findings, insights and learnings from experiments and tests with cross-functional teams to encourage a data-driven, iterative culture of continuous improvement</li> <li>Define and track key performance indicators (KPIs) for growth, including conversion rates, user engagement, traffic patterns, free sign-ups and paid subscriptions, presenting findings and recommendations to senior leadership to inform website optimisation strategy</li> <li>Stay informed about the latest trends in digital marketing, web optimisation, CRO strategies and competitor activities to ensure Proton’s website remains cutting-edge and highly competitive in the market</li> </ul> <h4><strong>What you'll bri