Director, Strategic Events

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

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Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

ServiceNow is hiring a Director of Strategic Events with a specific focus on managing Knowledge, ServiceNow’s flagship user conference. This person is a seasoned professional with 10+ years of event marketing experience, responsible for owning the strategic direction, budget management, and goal setting for large-scale user conferences.

In this position, you will lead a team of event professionals, collaborating closely with internal stakeholders to ensure alignment with company objectives and deliver exceptional experiences for attendees. In addition to event management expertise, this role requires experience in developing event strategy, speaker line-ups, production, budget management and contract negotiation.

You will partner closely with other marketing teams to build world-class experiences that drive ideal audience, attendance, and success. We are looking to hire a proven and experienced events leader with big ideas, but we also need someone who likes to roll up their sleeves and dig in on any details necessary to ensure success as we scale and continue to deliver the great experience our audiences have come to expect.

Key Responsibilities

Strategic Planning:

• Develop and execute a comprehensive strategic plan for Knowledge, aligning with organizational goals and objectives.
• Define the event’s vision, mission and key themes to enhance attendee engagement and satisfaction
• Continuously evaluate industry trends and best practices to innovate and improve event experiences.
• Collaborate cross-functionally to gather relevant information and synthesize it into impactful messaging tailored to executive audiences.
• Create alignment across the business and executive teams.

Budget Management:

• Build and manage the event budget, ensuring proper allocation of resources to meet program needs.
• Monitor expenses and revenue streams, identifying areas for cost optimization.
• Provide regular budget updates and reports to stakeholders.

Team Leadership:

• Lead and inspire a team of event marketers, fostering a collaborative and high-performance culture.
• Delegate tasks effectively, ensuring each team member has clear roles and responsibilities.
• Conduct regular performance evaluations, provide constructive feedback and support professional development opportunities for team members.

Stakeholder Collaboration:

• Distill complex event information into succinct executive-level communications, facilitating informed decision-making at the highest levels.
• Collaborate closely with internal stakeholders including marketing, sales, product and industry marketing, finance, procurement and executive leadership to align event strategies with business objectives.
• Act as primary point of contact for external vendors, nurturing relationships to enhance event success, determine timelines and delivery dates.
• Work closely with our operations and analytics teams to define measures of success and maniacally push for accurate measures of how our events drive and influence pipeline or improved customer usage.

Qualifications

• 15+ years of experience in event ma