Vice President, Digital Marketing Analytics

Vice President, Digital Marketing Analytics - Empowering Health Outcomes Through Data

Do you thrive on uncovering insights that drive strategic decisions? Are you passionate about the power of data to improve healthcare outcomes? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and experienced Vice President, Digital Marketing Analytics to lead our talented team in delivering best-in-class analytical solutions for our clients.In this role, you will:

• Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives.
• Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations.
• Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights.
• Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights.
• Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services.
• Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them.
• Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies.
• Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions.
• Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers.

You are a data-driven leader with:

• 10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis.
• 7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment.
• Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills.
• Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines.
• Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector.
• Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies.

Join CMI Media Group and make a difference:At CMI Media Group, we believe in the power of data to improve healthcare outcomes. We are a team of passionate individuals dedicated to delivering exceptional results for our clients and making a positive impact on the world.The base salary for this position at the time of this posting may range from $115,000 to $230,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.