Marketing Analytics Manager

Company Description

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday–Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Job Description

The Manager, Consumer Insights will provide research leadership, planning & execution, high end analytics, and strategic business analysis supporting the organization and institutions.  Areas of research include student prospects and influencers, current students, and alumni, as well as environment and competitive scanning. This position is expected to bring the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in product-related decision making.  Critical skills required for this position include: Leadership, Project Management, Analytical Thinking, Creativity, Problem-Solving, Teamwork, and Communication. This position reports to the Senior Director, Consumer Insights.

• Serves as lead analytics representative for institutional marketing.
• Performs constant funnel performance analysis. Forms hypotheses and determines appropriate team members for analyses. Presents findings with data-driven recommendations to optimize business. 
• Monitors ‘state of the business’ as it pertains to marketing and new enrollment growth. Keeps stakeholders informed and aligned on what factors are driving performance levels and what can be done to address.
• Tracks and organizes institutional analytics priorities. Liaises between marketing analytics function and institutional analytics.
• Composes and presents regular and ad-hoc data stories. Presents to CMO and institutional leaders on a regular basis. 
• Leads annual planning process, capturing marketing and enrollment benchmarks necessary to meet organizational targets.
• Manages multiple projects and priorities independently to support multiple internal and external clients.
• Ensures timely, accurate, and appropriate application of analytical models. Leads highly complex and advanced analytical studies, including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and industry/institution forecasts, etc. with manager guidance. Includes oversight of predictive quantitative modeling as needed in areas such as enrollment projection and media channel effectiveness.  Includes integration of segmentation into annual business and marketing planning processes.
• Synthesizes primary and secondary brand research to assist in the development of effective brand positioning and business recommendations.
• Delivers data stories throughout the organization, ensuring performance clarity at all levels of the organization.
• Drives continuous improvement within analytics function, sharing and adopting best practices within center of excellence.
• Completes other duties as assigned.
• Complies with all policies and standards.

Qualifications

• Bachelor's Degree in Business, Marketing.
• Eight (8) years in consumer marketing research or related areas, with direct experience with design and analysis of survey research, tracking/brand equity, or advertising research experience. Required and
• Higher education research experience.
• SAS/SPSS and/or other statistical package proficiency. Working knowledge of applied statistical methods including multiple linear and nonlinear regression models, time series analysis, multidimensional scaling and mapping, nonparametric analysis, conjoint, segmentation, factor analysis, and choice based design.
• Strong knowledge of quantitative research methods and statistics, database design and