Jobs and Careers

Senior Paid Social Media Manager

Los Angeles, United Statesfull_timeVerifiedPosted 12 Feb 2025

💰 $110,000/yr($100,000/yr – $110,000/yr)

About the role

About Us: IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 73 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. Learn more at corp.ign.com. Job Summary: Join IGN as a Senior Paid Social Media Manager, leading the delivery and optimization of paid promotion initiatives for branded content campaigns across entertainment, gaming, and consumer brands. You’ll oversee the social media budget across platforms like Facebook, Instagram, YouTube, TikTok, and Snapchat, crafting strategies to optimize ad placements, target audiences, and align with trends in the paid media landscape. From launching ads to generating delivery reports for billing and pacing, you’ll play a key role throughout the campaign lifecycle. As part of the global creative solutions team spanning LA, New York, London, and Sydney, you’ll collaborate with teams responsible for custom campaigns that include ad design, branded content, events, and product launches. Success in this role requires adaptability, multitasking, and a drive to innovate workflows and delivery processes. You’ll work closely with sales, strategy, client service, revenue operations, and social media teams to ensure seamless execution and impactful results. Job Duties:

Develop high level paid social media strategy for delivering awareness-based campaigns, and on occasion conversion-based campaigns, with a focus on efficient use of budget
Perform day-to-day campaign monitoring to ensure delivery and advertiser goals are fulfilled
Plan and manage allocated campaign budgets and implement new initiatives that exceed client metrics
Work closely with sales and marketing teams to develop paid media strategies and build customizable amplification plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.) based on current market and/or platform trends
Provide campaign and ad reporting from a variety of sources, including in-platform, bid management platforms, and web analytic platforms (including Meta Ads, Google Ads, X Ads, Snap Ads, etc.)
Analyze performance data and provide succinct interpretation of results; or an appropriate action plan based on conclusions
Determine new ad placement opportunities to rollout to sales teams and provide the appropriate training for them
Manage communications between various social media platform representatives for any platform changes or updates
Work with the Director, Client Services to manage and provide a clear forecast of amplification spends monthly
Organize platform invoicing information across the channels
Collaborate with all teams around the business in pursuit of business, campaign, and team-based goals
Work closely with, and be available to support, international teams on paid social efforts
Be a collaborative partner to paid marketing teams sitting in other brands within the organization

Job QualificationsRequirements:

4-6 years of experience in paid media with extensive experience driving successful strategies, including experience in buying brand advertising, across a wide array of social media channels.
Demonstrated ability in handling large and sophisticated Paid Social campaigns that require quick turnaround times for launch
Experience with Paid Social Ad Management platforms from implementation to daily management of optimization features
Experience in running view and impression-goaled campaigns across different platforms

Not Required, but Nice to Have: