Global Brand Ambassador

Brand Ambassador Trade and LGBT

Location: Malibu

Diageo is a world class leader in beverage alcohol with an outstanding collection of brands across spirits and beer. Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point and in every category to meet consumer demand! With revenues of over £11.8 billion, it is a constituent of the FTSE 100. Diageo is the leading spirit player in every region of the world, boasting a broad portfolio of both international and local brands.

Diageo’s strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the nimble and responsive business model allows Diageo to capture consumer trends early and remain agile in delivering sustainable performance. Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 28,000 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.

Diageo has built a strong platform for growth – through investment in its own brands and by acquisition to broaden the geographical footprint and category depth and range. Diego’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as a part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Context / Scope/Role Summary: 

Brand ambassadors are accountable for Brand relationships across on premise trade and within key brand communities. They are the key contact with the on-premises trade key stakeholders, educating them on the story, the quality and liquid profiles, the serves across the trademark. They work on brand visibility in on premise and providing venues with brand tasting experiences for key stakeholders and consumers.

Brand ambassadors are accountable for holding relationships with key brand communities, like the LGBT community. In this role they support the organizations supporting these communities with brand activations and programs.

Responsibilities and Accountabilities

• The face of the brand across the on trade and key brand communities.
• A champion for the brand experience
• Expert on the brand liquid story and how to deliver the brand tasting experience.
• Outstanding relationships with the on trade and Bartender community.
• Critical relationships with Brand communities LGBT.
• Provider of the activations and programs to support key brand communities.

Leadership responsibilities/key stakeholders:

• Always represent company and brand values external when representing Casamigos.
• Operate in a manner that respects the Diageo Society 2030 goals and Diageo Marketing Code.
• Key stakeholders are VP Casamigos + Head of Culture and Experiential Activation

Qualifications and Experience Required:

Respected by the industry and amongst key brand communities.

Experience in providing outstanding drinks activations.