Social Media & Influencer Marketing Manager

Department: Marketing

Employment Type: Permanent - Full Time

Location: Remote USA - In Tandem

Compensation: $85,000 - $100,000 / year

Description

At In Tandem, our tech solutions—which include OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—work in tandem with families to simplify daily life, fostering connection, organization, and peace of mind throughout key stages and milestones of family life.
 
We believe technology can champion deeper connections within families, strengthen bonds, and improve communication. Our family of brands provides a range of solutions that streamline daily routines, offer resources and guidance during challenging times, and help families navigate those challenges with confidence, calm, and ease.

As a Social Media & Influencer Marketing Manager, you will directly own the day-to-day execution of our social and influencer programs across all In Tandem brands. From drafting posts and editing video clips to negotiating influencer partnerships and reporting results, you’ll be in the weeds of daily execution while helping us scale what works. This is a hands-on role where you’ll roll up your sleeves, create content, run campaigns, and keep our brands active, engaging, and relevant.

What you will accomplish:

Own social media execution across brands

• Write copy, edit visuals, and publish content daily across channels (Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, YouTube).
• Maintain and update content calendars for OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator.
• Keep our brands fresh and relevant by spotting cultural moments and trends, filtering them through a family-focused lens, and turning insights into creative opportunities—even when we don’t follow a trend directly.

Run influencer and affiliate campaigns

• Identify, recruit, and manage UGC, influencer, and affiliate partners directly.
• Handle outreach, contracting, creative briefs, approvals, and campaign launches.
• Track performance and optimize partnerships based on ROI.

Engage with communities in real time

• Monitor sentiment and surface community feedback to internal teams.
• Ensure all interactions reflect our mission and brand voice.

Measure, report, and improve

• Pull weekly and monthly reports on reach, engagement, conversions, and growth.
• Share insights with leadership to guide future campaigns.
• Test new content formats and iterate quickly based on results.

Who you are:

• Hands-on executor. You enjoy being in the weeds — drafting, posting, editing, and engaging daily.
• Doer with follow-through. You bias toward action and thrive when turning plans into results.
• Scrappy creator. You can design in Canva, edit a reel, or mockup a graphic without needing a big creative team.
• Practical partner. You focus on delivering campaigns and content that actually work in-market.
• Influencer fluent. You’re comfortable managing creator relationships from outreach to reporting.
• Data-driven. You track results closely and adapt quickly.
• Adaptable. You can juggle multiple brand voices and pivot based on shifting priorities.

What you bring:

• 3+ years of hands-on experience in social media and influencer/affiliate marketing, preferably with consumer-facing or mobile app brands.
• Proven track record of execution — you’ve personally written posts, edited short-form video, sourced UGC, managed influencer campaigns, and reported results.
• Strong copywriting and storytelling skills, with examples of content you’ve created that drove engagement and conversation.
• Comfort with design and content tools (Canva, Adobe Suite, CapCut, Figma, etc.) and ability to produce social-ready visuals and videos without heavy design support.
• AI-first mentality—You’re open to leveraging AI and exploring how these kinds of tools can support content creation and social media management.
• Proficiency in social management and analytics tools (e.g., Sprout, Hootsuite, Later, Google Analytics) and ability to pull, interpret, and act on data.
• Experience managing influencer/affiliate partnerships en