Marketing Lead (Inbound & Outbound)

About Fulcrum: We’re a team of tech-savvy, creative and passionate IT professionals. We’ve created a vibrant and performance-driven culture for ourselves where everyone is free to think and act outside the box. There are literally no limits to what you can do here, as long as we WOW our clients and OVER deliver what we promise.

We are now on the search for metrics-driven Marketing Lead to drive measurable growth in B2B custom software development and design services in healthcare, AI and beyond by setting and executing both inbound and outbound go-to-market strategies. You’ll focus on generating marketing-qualified leads (MQLs), helping with converting them to sales-qualified leads (SQLs), and helping the sales team close deals.

Requirements

• 5+ years of B2B marketing experiences in IT outsourcing with track record in B2B marketing with specific experience launching campaigns and managing inbound/outbound programs.

• Familiarity with CRM systems and the ability to orchestrate multiple tools.

• Experience developing content that resonates with technical and non-technical audiences.

• Strong analytical skills to adapt campaigns based on MQL/SQL data.

• Proven success in scale up company with new strategies implementation;

• Advanced level of English.
  
  
  
  Key Responsibilities
  
  

Lead Generation & Metrics

• Own and optimize campaigns across paid channels, events, email nurturing, and social platforms to deliver a steady flow of MQLs.

• Track MQL-to-SQL conversion and find ways to increase overall win rates.
  

Market Research & Go-to-Market Execution

• Conduct competition and market analysis, then build go-to-market plans for new service offerings.
  

Content & Campaign Development

• Plan, create, and manage diverse content assets, articles, whitepapers, case studies, reviews, webinars, blog posts, and LinkedIn updates.

• Ensure each piece aligns with lead-generation goals and propels prospects through the sales funnel.

• Use SEO best practices and targeted content to improve visibility and attract qualified buyers.
  

Team & Tool Coordination

• Oversee CRM operations and MarTech integrations and its integration with other marketing tools for streamlined reporting and automation.

• Build and lead a small marketing team, delegating tasks and resolving blockers.
  

Collaboration & Negotiation

• Work with design, product, and sales teams to align messaging, budgets, and lead quality targets.

• Present performance updates to leadership and negotiate resource needs or budget allocations when required.

  
  
  
  

  Success Indicators

  • Verified Opportunities from Inbound and nurturing;

  • Efficient use of the marketing budget with clear ROI.

  • Conversion of ABM campaigns running;
    

  Challenges

  • Differentiating Fulcrum’s services in a crowded market.

  • Keeping leadership aligned on priorities and budgets as strategies evolve.
    
    
    
    

  • Interview stages:
    

    • Recruiter interview (30 min)

    • Interview with CBDO

    • Test task

    • Final interview
      
      
      

    What we offer:
    
    — Flexible schedule & opportunity to work remotely or workspace in Kyiv (kooperativ.cc);
    — Friendly & open team who have fun creating cool projects together;
    — Every employee has an education budget of 500$ per personal year;
    — Opportunity to boost your professional & personal growth;
    — Regular team gathering activities;
    — 20 business days of paid vacation + UA national holidays;
    — Medical insurance full coverage;
    — 10 + 5 days paid sick leave;
    
    
    How we operate:
    
    — We promise dramatic professional growth & interesting work;
    — Bring ideas that will change how Fulcrum operates, and you will receive our gratitude and rewards;
    — Your opinion matters. Fulcrum is not a typical ’bureaucratic company, and our employees are our core value;
    — Your compensation grows with your responsibility zone;
    — If something doesn’t go smoothly or can be simplified, just let us know — you are welcome to do so;
    — You have a say in everything we do, starting from the roadmap, creating requirements