Product Marketing Manager, Personal Loans

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

LendingClub is looking for a Product Marketing Manager with a customer-first mindset to support the growth and engagement of our Personal Loans business. In this role, you will execute go-to-market (GTM) strategies, lead customer segmentation and funnel optimization efforts, and drive initiatives focused on product adoption, engagement, and retention.

Reporting to the Director of Product Marketing – Personal Loans, you will partner cross-functionally with Product, Analytics, Credit, Marketing Channels, Compliance, Legal and Creative teams. The ideal candidate has a successful track record in marketing products—ideally in the fintech space.

What You'll Do

• Lead the multi-channel GTM strategies for Personal Loan initiatives, including feature launches, lifecycle campaigns, and cross-sell efforts by partnering with channel marketing, marketing operations and creative strategy teams.  

• Support the development of customer-facing messaging, positioning, and value propositions tailored to high-impact segments 

• Develop Marketing BRDs (Business Requirements Documents) to align stakeholders on creative needs, data tracking, and performance measurement 

• Conduct market research and leverage customer data to ensure our products resonate with member needs and stand out from competitors 

• Translate insights from research and existing analysis to initiatives that can increase product adoption, ongoing engagement, and reduce churn 

About You

• 3+ years of experience as a B2C Product Marketer ideally in consumer banking or fintech  

• Bachelor’s degree in a related field of study; or equivalent work experience 

• Experience supporting GTM strategy, customer segmentation, and funnel optimization in a performance-driven environment 

• Strong analytical mindset: critical thinker who recommends improvements and challenges the status quo  

• Experience using tools such as Tableau, Heap or Amplitude to derive insights and inform decisions; experience with an iterative, test-and-learn approach 

• Detail-oriented, organized, and motivated to deliver high-quality, measurable results 

• Passion for improving people’s lives and helping them build a better financial future 

• An energetic and helpful attitude—you love to jump in and add value wherever you can 

• Strong communicator with excellent verbal, written, and visual communication skills across cross-functional teams; able to build strong relationships and lead through influence