Research Analyst (hybrid)

Work Flexibility: Hybrid or Onsite

What you will do

The Research Analyst for the Endoscopy Business Unit will be responsible for conducting global market research to inform business and commercial strategy. Research responsibilities will span across customer, market and competitive intelligence for current and future market segments. The Research Analyst will design, execute, and support the integration of research findings into the commercial strategy for the U.S. market as well as support global market research projects.

Competitive Insights

• Names major public and private sources of information on competition.

• Demonstrates ability to properly cite and source data.

• Demonstrates basic knowledge of competitive landscape.

• Consults CI sources to uncover new intelligence.

Customer Insights

• Awareness of available market research tools.

• Understands the differences between primary and secondary research.

• Understands the various reasons (variables) of why customers buy the product or service.

Market Research

• Identifies the key activities and functions of market research.

• Describes and recommends different approaches and methodologies used in market research.

• Gathers and applies market research in decision making.

• Assesses key sources of information for market research.

• Leads the planning, design and implementation of a market research project.

Industry Insights

• Names key industry players, leaders, and trendsetters.

• Describes key products and services in the industry.

• Explains how our organization compares to others in the industry.

• Identifies key industry segments and associated characteristics.

Market Sizing

• Defines each of the four customer groups of the fundamental entity: non-users, exclusive users, competitive users and multi-brand users.

• Relates market trends and external factors to the total addressable market.

Value Prop. Segmentation

• Understands the different approaches to segmentation.

• Supports commercial business on segmentation work and recommends research to evaluate and monitor changes in customer value proposition.

Brand Equity

• Executes brand equity research and tailors research design to marketing plans and commercial strategy for each portfolio.

• Shares brand equity findings and trends with leadership.

Data Analysis & Synthesis

• Correlates primary research to additional data sources to further validate or refute insights.

• Synthesizes data across multiple projects and/or data sources.

Project Management

• Works with proven vendors to initiate RFPs

• Identifies and evaluates new vendors to support specific business needs.

• Executes projects on-time and communicates adjustments to timelines.

• Communicates critical information to stakeholders.

Developing the Strategy and Marketing Plan

• Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template.

Diagnosis and Framing

•  Relies on project requestor to accurately translate business issues into research plans​​

Recommendation Development

• Presents findings in terms of research objectives​ in a meaningful and useful manner

• Interprets and translates research into clear action or recommendations.

Knowledge Agenda Development

• Examines past and current research requests to identify most common topics and questions

• Understands application of products and solutions by customers. ​

What you need

Required

• Bachelor’s degree required

• 1+ years of professional experience

• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

• Proven ability to translate data sets and research into concise and clear insights

Preferred

• Experience supporting market insights in the MedTech industry

Travel Percentage: 20%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.