We anticipate the application window for this opening will close on - 16 May 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

We are seeking a highly motivated and experienced individual to join our digital experience team as a Senior Digital Marketing Strategist leading the advancement of our patient digital experience to meet patient needs and improve marketing outcomes. This role combines the strategic vision and roadmap responsibilities of a Product Manager with the tactical execution and backlog management of a Product Owner. The ideal candidate will have a strong background in digital marketing strategy, digital experience management, agile methodologies, and a passion for delivering high-quality innovative experiences that meet customer needs and deliver business outcomes.

Open to remote within the US for qualified candidates, however strong preference for Operational Headquarters in Minneapolis.

Key Responsibilities:

Strategic Vision and Roadmap:

• Manage a roadmap for advancing patient experiences and capabilities aligned to stakeholder needs and long-term vision.

• Define and communicate the patient experience product goals, objectives, and plans to stakeholders.

• Create and manage audience personas and journey maps to ensure products meet customer needs.

• Advance a long-term strategy for the transformation of patient experience in partnership with stakeholders and cross functional teams.

Backlog Management:

• Prioritize initiatives in the product backlog in partnership with stakeholders.

• Define the definition of done and acceptance criteria for product features.

• Ensure the product backlog is well-groomed and reflects the strategic priorities.

Release Planning:

• Develop and maintain a release vision and roadmap.

• Define product and sprint goals in collaboration with the development team.

• Ensure successful delivery of product releases that meet customer expectations.

Stakeholder Collaboration:

• Work closely with cross-functional teams, including development, design, marketing, and analytics.

• Communicate product vision, goals, and progress to stakeholders.

• Gather and incorporate feedback from stakeholders to improve product offerings.

• Lead a cross-functional team to develop the patient experience.

• Consult on operating unit and regional execution of the patient experience.

• Validate effectiveness and optimize patient experience.

Performance Monitoring:

• Monitor and analyze product performance metrics.

• Identify opportunities for improvement and implement changes to enhance product quality and customer satisfaction.

• Conduct regular reviews of product performance and make data-driven decisions.

Leadership of Cross-Functional Team:

• GCCM Digital Experience Team

• Operating Unit Marketing and MarCom

• Global Region Multichannel Marketing & Innovation (MMI)

• Global IT

Skills:

• Strong analytical and problem-solving skills.

• Digital strategy planning and implementation experience.

• Patient & caregiver digital strategy planning and implementation experience.

• Operating unit & regional digital strategy planning and implementation experience.

• Cross-functional team leadership experience.

• Development road mapping & agile experience.

• Digital experience analytics planning & analysis experience.

• Proven experience as a Product Manager and/or Product Owner with strong understanding of agile methodologies and product management best practices.

• Excellent communication and collaboration skills.

• Ability to prioritize and manage multiple tasks in a fast-paced environment.

Minimum Requirements:

• Requires a Bachelor's degree and minimum of 7 years of experience in digital marketing, or advanced degree with a minimum of 5 years experience in digital marketing.

Preferred Qualifications:

• Degree in Business, Marketing, Computer Science

• Experience in Med Tech or Healthcare Industry.

• Certification in Product Management or Agile methodologies (