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VA

Principal, Service Designer

Valley National Bank
New York City, United Statesfull_timeVerifiedPosted 2 Jul 2026

About the role

Responsibilities include but are not limited to:
  • Lead the definition and evolution of end-to-end digital experiences and platforms, ensuring they are cohesive, intuitive, and scalable across products and channels.
  • Apply systems thinking to connect customer needs, product capabilities, technology, and operational processes into unified solutions.
  • Establish and maintain standards, frameworks, and best practices that elevate quality, consistency, and efficiency across the organization.
  • Influence strategy, prioritization, and decision-making across cross-functional teams without direct authority.
  • Design and improve complex customer journeys, addressing friction points across digital, physical, and assisted touchpoints.
  • Drive the integration of emerging technologies, including AI, into customer experiences and internal workflows in a responsible and effective way.
  • Use data, research, and performance insights to identify opportunities, inform decisions, and continuously improve experience and platform outcomes.
Qualifications
Required Skills:
  • Strong systems thinking with the ability to connect customer experience, technology, and operations.
  • Deep understanding of UX principles, interaction design, and digital customer journeys.
  • Demonstrated ability to influence cross-functional teams in a matrixed organization.
  • Excellent communication and storytelling skills, especially for complex concepts.
  • Ability to define long-term experience vision while balancing near-term delivery priorities.
Required Experience:
  • High School diploma or GED equivalent and a minimum of 8 years in digital product management, UX design, service design, or related fields.
  • Proven experience working on digital platforms or ecosystems spanning multiple products or channels.
Preferred Experience:
  • Business degree in Business, Design, Technology, or related field.
  • Background in service design, journey mapping, or design systems.
  • Familiarity with AI-enabled products and responsible AI design principles.
  • Experience working across digital and assisted channels.

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Company

Valley National Bank

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