Director of Demand Generation

Join Tubi (www.tubi.tv), Fox Corporation's premium ad-supported video-on-demand (AVOD) streaming service leading the charge in making entertainment accessible to all. With over 200,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. Tubi's library has something for every member of our diverse audience, and we're committed to building a workforce that reflects that diversity. We're looking for great people who are creative thinkers, self-motivators, and impact-makers looking to help shape the future of streaming.

About the Role:

Tubi is looking for a Director of Demand Generation to join our B2B Marketing team focused on optimizing every interaction with the ad buying community across the purchase cycle. Reporting to the SVP of B2B Marketing, you will be a key leader in Tubi’s B2B marketing team, responsible for developing and executing comprehensive demand generation strategies that drive customer acquisition, engagement, and revenue growth. This role requires a blend of strategic thinking, hands-on execution, and the ability to collaborate effectively across cross-functional teams including Content Marketing, Events, Sales, Biz Ops, Analytics, Sales Planning, and Revenue Operations. 

You must be located within commuting distance of either the San Francisco, Los Angeles, or NYC office.

Key Responsibilities:

Strategy Development:

• Develop and lead the overall demand generation strategy aligned with company goals and objectives
• Analyze market trends, customer behavior, and competitive landscape to identify opportunities for demand generation

Campaign Planning and Execution:

• Work closely with the Director of B2B Marketing overseeing the content marketing team to create compelling and targeted content that resonates with our target audience at each stage of the buyer's journey
• Design and implement integrated multi-channel marketing campaigns to generate demand and qualified leads

Lead Generation:

• Implement lead generation programs, leveraging various channels such as digital marketing, content marketing, events, and partnerships
• Collaborate with the sales team to ensure seamless lead handoff and alignment with sales goals

Marketing Technology:

• Evaluate, implement, and manage marketing technology stack to support demand generation efforts
• Leverage marketing automation tools to streamline processes and improve campaign effectiveness

Analytics and Reporting

• Establish key performance indicators and regularly analyze campaign performance to measure success and identify areas for improvement
• Provide regular reports and insights to leadership, adjusting strategies as needed

Qualifications: 

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
• Proven experience (7+ years) in a demand generation role, preferably in the advertising, ad tech, or media industry 
• Strong understanding of B2B marketing and the buyer's journey
• Demonstrated success in developing and executing multi-channel marketing campaigns
• Proficiency in marketing automation platforms, CRM systems, and other marketing technologies
• Excellent analytical and data-driven decision-making skills.
• Exceptional leadership, communication, and collaboration skills

#LI-WW1

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, and various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

California$152,000—$200,000 USD

Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, and various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.

New York City and Westchester County, NY$152,000—$200,000 USD

Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee b