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Humana is evolving its marketing operations to enable smarter planning, faster execution, and greater transparency—and we’re looking for a product manager to lead that effort. As Senior Associate/Product Manager – Marketing Resource Management (MRM) Capabilities, you’ll own the roadmap for tools and workflows that support campaign intake, planning, approvals, and performance tracking.

This role is central to enabling scalable, compliant, and insight-driven marketing operations. You’ll help guide the transition to a modern resource management platform and evaluate opportunities to integrate with enterprise workflow systems to support intelligent orchestration.

This role supports the day-to-day configuration and optimization of marketing resource management tools and workflows. You’ll work closely with cross-functional teams—including Marketing, Creative, Legal, and IT—to ensure campaign planning and approval processes are intuitive, auditable, and aligned with enterprise standards.

Key Responsibilities

Capability Ownership & Roadmap Development

• Define and evolve the product roadmap for MRM capabilities, including campaign intake, prioritization workflows, metadata governance, and performance dashboards

• Lead the transition from legacy systems to a centralized MRM platform, ensuring continuity, user adoption, and operational improvement

• Collaborate with platform product teams to enable new functionality and integrations (e.g., orchestration, fulfillment, audit tracking)

• Partner with enterprise teams to assess integration opportunities with workflow automation platforms and guide decision-making around orchestration strategies

Cross-Functional Product Management

• Collaborate with stakeholders across Marketing, Operations, Creative, Legal, Compliance, and IT to design and optimize end-to-end workflows that support campaign planning, execution, and governance

• Translate business needs into scalable, compliant solutions that balance speed, transparency, and risk mitigation

• Facilitate working sessions and feedback loops to ensure workflows are intuitive, auditable, and aligned with enterprise standards

Embedded Pod Support & Cross-Capability Coordination

• Act as embedded support in agile pods, advising on workflow feasibility, platform capabilities, and campaign setup

• Partner with other capability owners (e.g., messaging execution, creative operations, compliance) to ensure seamless campaign delivery

• Support integration with orchestration platforms and fulfillment systems to enable end-to-end campaign execution

AI Enablement & Innovation

• Collaborate with data science and engineering teams to evaluate and operationalize AI/ML models for workflow optimization, predictive approvals, and intelligent routing

• Stay ahead of emerging trends in GenAI, intelligent automation, and adaptive planning systems

• Contribute to experimentation and innovation efforts that enhance operational efficiency and campaign readiness

Impact

• This role helps Humana deliver high-performing marketing campaigns that are well-planned, compliant, and member-centric—supporting smarter engagement and enterprise marketing strategies.

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s Degree or equivalent work experience in Marketing, Business Operations, Information Systems, or a related field

• 3–5 years of experience in marketing operations, product management, or MarTech

• 3–5 years of experience in Adobe Workfront Administrator

• Demonstrated success in roadmap development, platform optimization, and capability enablement

• Experience working in agile environments, ideally within a dual-hat or embedded pod model

• Strong understanding of campaign planning, metadata governance, and compliance workflows

Preferred Qualifications

• Experience in healthcare, insurance, or other regulated industries
• Experience transitioning between workflow platforms and managing change across business units
• Familiarity with workflow automation platforms and integration strategies
• Exposure to AI/ML-driven workflow optimization and predictive approvals
• Experience with scaled agile frameworks and cross-functional product collaboration
• Background in platform governance, experimentation, and capability innovation
• Interest in