Marketing Coordinator

Primary Purpose of Position:

Coordinate and implement office and community marketing initiatives for assigned properties.

Essential Functions:

Marketing

• Assist in the planning and execution of promotions and events to increase traffic and engagement in the assigned property, including office customer, community, and visitor engagement

• Oversee signage program which includes maps, directories, and retail promotional signage, if applicable. Coordinate updates regularly

• Assist in serving as “webmaster” for property websites and APP, including regular updates, content creation, etc.

• Assist in planning and execute the region’s social media campaigns throughout the year, including content creation, social partnerships, effective data tracking and social media reporting

• Promote and publicize new amenities and community offerings, informing the general public, office customers, and the hospitality industry. 

• Proof composite campaign designs; create a wide range of different marketing materials

• Develop and maintain positive relationships with merchants; coordinate programs and promotions and market services to merchants

• Participate in the ideation, planning and execution of annual customer appreciation events and promotions.

• Maintain Carnegie Center Marketing Presentation through InDesign.

• Perform marketing/leasing tours as may be requested by the SVP-Leasing and Leasing Manager.

• Coordinate new tenant onboarding/welcome materials.

   

Events, Communications & Public Relations

• Coordinate and execute events in assigned properties, consistent with the engagement goals for the property.

• Communicate consistently and effectively with customers, merchants and employees to educate them on marketing programs, obtain their participation, and assist them with questions, concerns or problems.

• Assist in creating and maintaining positive relations with office customers and merchants via regular proactive communication, meetings and routine follow-up.  Assist in new merchant orientation meetings to review welcome package, move-in requirements, general property information, rules & regulations etc.

• Assist with prospecting of potential sponsors for various properties and events, and support fulfillment of sponsor entitlements and requests for information.

Community Relations

• Liaise with office customers to provide guidance on their various events, charity functions and corporate initiatives

• Liaise with office customers to support marketing goals around added amenities and activations.

• Liaise with charities, radio stations and vendors on regional events.

• Assist in identifying and targeting appropriate community partners for mutually beneficial activations.

General

• Work with Marketing & Property Management team for development of annual budget.  Report on quarterly forecast and variance.

• Provide support for regional marketing initiatives as assigned.

   

Region/Building Specific Functions:

• Perform other duties as assigned.

Requirements and Qualifications:

• A BA/BS degree in Marketing, Communications or related field required.

• A minimum of 2-5 years of experience in marketing communications, administrative support or property management required with social media and event management experience.

• Excellent oral and written communications skills.

• Knowledge of basic web design, graphic design, and desktop publishing programs preferred. (Word Press, Adobe Creative Suite)

• Ability to create timelines, exceed deadlines and juggle many projects simultaneously.

• Ability to work independently, as well as part of a team.

• Creativity and ability to initiate ideas and develop programs.

• Flexibility with work schedule as work on nights and weekends is required when marketi