Field Marketing Manager, Brazil

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities

Atlassian is looking for a Field Marketing Manager to lead the development and execution of full-funnel marketing programs to drive demand within our Mid-Market,  Enterprise, and Strategic segments in LATAM, with a focus on Brazil.  

Your role will be to build and execute on strategies working alongside regional sales teams, product marketing, our account-based marketing and global scaled demand gen teams, event marketing, and other internal teams to deliver a cohesive marketing approach for LATAM. This is an individual contributor role responsible for building an integrated marketing strategy, consisting of offline and online activations, including but not limited to in-person and virtual events, digital, content strategy, and awareness.  You’ll also proactively engage our partner ecosystem to develop strategies to engage our shared customer base. 

We are looking for a strategic marketer with a strong track record of delivering high-quality programs, and building regional initiatives tailored to local audiences. 

If you get excited about driving excellence while collaborating with diverse teams to bring campaigns to life, you'll love it here. 

In this role you will:

• Own and develop the regional marketing strategy in close partnership with sales and marketing counterparts within LATAM market

• Deliver marketing campaigns and programs that will drive LATAM pipeline, with a specific focus on Brazil

• Measure, analyze, and report on performance to marketing and sales leadership, in line with our GTM strategy

• Be an advocate for the LATAM/Brazil sales organization and help the rest of the marketing team understand regional priorities

• Partner with the regional Account-Based Marketing team, Global Demand Generation, and Product Marketing to define and execute full-funnel marketing plans 

• Manage the LATAM/Brazil activity calendar for the year

• Work closely with our Partner Marketing & Channel Partners to drive co-marketing initiatives and maximize brand exposure

• Connect the dots between teams to manage the process, implementation, tracking, and measurement of marketing campaigns

• Leverage past campaign insights to inform new campaigns and the evaluation of existing campaigns

• Engage with the Atlassian Brand and Global Communications teams to build awareness in the LATAM market through campaigns and PR agency support

• Oversee the localization and adaptation of global marketing content and materials to ensure relevance to regional audiences 

On the first day we'll expect you to have:

• At least 6-7 years of experience in B2B field marketing, or demand generation, with a regional focus 

• In-depth experience working with marketing and sales funnels

• Extraordinary program management and communication skills, with a consistent track record of working across sales, marketing, and technology teams

• Self-starting tendencies with an ability to drive projects forward

• Critical thinking with strong problem-solving skills

• The ability to successfully manage multiple campaigns and programs running at the same time

• A passion for metrics. You live for the data and use it to guide your programs and spend

• Fluent in marketing automation and CRM capabilities with hands-on experience (Salesforce & Marketo a big plus)

• Brazilian Portuguese native essential

More about our team:

Serious collaboration is the key to success for this role. You’ll be working cross-functionally with several stakeholders across sales, product marketing, analytics, design, web and buyer experience teams. We run our organization like an agile team. The top priority items are easily identifiable and everyone on the team rallies around those deliverables, and each other, on a regular basis.

Qualifications

Compensation

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience.

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