CBS-BMC-Brand and Marketing-Marketing Management-Analyst Relations Manager-Asst Director

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

 

 

 

 

The opportunity

The role of the Analyst Relations (AR) team is to manage EY’s relationship and engagement with the industry analyst community, and drive the understanding of EY’s strategy, capabilities, and differentiation to advance the business objectives of our leaders in their markets.

 

Working as part of the global AR team, this position is responsible for leading the AR program for key areas within our Technology Consulting business. Reporting to the Analyst Relations Lead, this role will strengthen and accelerate the existing AR program, helping to:

• Develop more strategic relationships with key industry analysts at firms like Gartner, Forrester, IDC and others 
• Provide management with strategic consultation on services
• Partner with the sales enablement organization, assist in driving deals with analyst support
• Collaborate with brand, marketing and communications to deliver content and programs to drive lead generation
• Broaden visibility of the company, its strategy and core services
• The position requires an excellent understanding of the professional services industry, and established relationships with industry analysts.  Clear, concise and consistent communication skills are critical.

 

Your key responsibilities

• Execute an AR engagement strategy and program to improve EY's top-of-mind position with key analysts.
• Actively build and maintain relationships with the analyst community, and be the 'connective tissue' between the business and analysts, enabling strong relationships
• Manage participation in key analyst competitive assessment reports (for example, Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes) in collaboration with global leadership and marketing teams, as well as the global AR team.  Facilitate the timely completion of all relevant deliverables including analyst briefings, surveys/RFI, and client reference requests.
• Prepare spokespeople for analyst briefings. Facilitate prep calls, review key messages, talking points, slides; and host all analyst briefing calls and meetings.
• Conduct analyst inquiry and coordinate strategic advisory sessions to support business objectives.
• Advise leadership and internal teams about analyst views and industry trends.
• Promote analyst reports, recognition and events externally via digital marketing. Leverage digital channels to build relationships and awareness with targeted analysts (e.g. engage with analysts on social media), and to support the communication objectives of the business.
• Promote analyst reports and recognition internally, especially for use in sales.
• Maintain activity trackers and manage ongoing reporting of progress against program objectives.
• Lead knowledge sharing sessions and contribute to presentations for different parts of the business.
• Bring best practices to the work, communicating these across the AR team to improve processes and engagement with the analyst community.

 

To qualify for the role, you must have

• Graduate/Post-graduate in Management, Communications, business or technology
• 10+ years of experience in leading and managing Analyst Relations programs in the technology or professional services industry
• Deep and strong relationships with top industry analysts
• Excellent communication, writing, editing, and project management skills
• Proven ability to work under tight deadlines with limited resources
• Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
• Ability to work independently, while also being a great team player<