Social Media Manager

From heart to hashtag
good vibes spread in smiles and shares
optimism runs wild

Hey there, ideator. You, the unconventional one tagged "most likely to overshare". (BTW, you manifested that destiny all the way to your enviable career, where you're camped at the intersection of creativity and impact). Language arts? You're fluent in feeds. Math? You're equal parts strategist, storyteller, and analyst. Now you're ready for your next adventure.

At Life is Good, we believe social media is more than a content channel - it’s where our community comes alive. We’re looking for a passionate, organized, and optimistic Social Media Manager to lead the day-to-day evolution and execution of our social platforms. In this role, you’ll work alongside an internal team of social and creative individuals to execute the social media strategy sparking optimism every day. Could you be the energized human ready to take the reins of our incredible 3.6M+ community, to be our brand voice across multiple platforms? Read on...

REQUIRED EXPERIENCE AND QUALIFICATIONS

• You’ve grown an engaged community and can articulate how you did so

• You have prior direct social media experience at a brand, a digital agency, an online publication, or a comparable marketing organization
• You’ve used tools like Emplifi, Traackr, FourSixty, and Meta Business Suite to plan, publish, and measure content
• You’ve demonstrated a deep understanding of audiences and what they want from a brand in the social media space
• You can explain how each platform differs and what kind of content works best on each

EXTRAS THAT MATTER (please highlight in your application)

• Direct experience with influencer and creator relationship management and campaign execution
• Curiosity around the possibilities of AI in the social media space
• Keen eye/ear for social-native functionalities – text overlays, stickers, keywords, prompts, music
• Understanding of Social Commerce and product tagging
• Understanding of paid social basics (boosting content, targeting, reporting)
• Innate joy of content creation and willingness to be in the content (on camera) if/when it makes sense

Still with us? Keep reading.

IMPORTANT DETAILS

• This application requires a significant commitment to answering specific questions. You may want to compose your answers outside of this app and paste them once you're satisfied with your composition, spelling, grammar, and tone. We can't consider applications without answers.
• Our market-based compensation strategy determines base pay for our jobs. You can use any of the publicly available tools to predict what you might earn here. All permanent roles are eligible for an annual bonus based on company performance, to which you will make a significant contribution.
• This role is based in Boston. You'll work on-site Wednesdays and Thursdays each week
• Everyone who applies will get a response from a human. Though we love and use AI regularly, you're about to put a lot of heart and skill into this application and deserve a human response. You'll get one.
  

YOUR OBJECTIVE

YOUR JOB 
Using your expertise as expressed through our brand voice, grow the Life is Good social community through strategy, ideation, and execution.

Planning & Execution

• Maintain and manage the social media calendar and editorial planning process across platforms (Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, etc.), ensuring content is planned, scheduled, and published on time
• Evolve channel approaches that reflect brand priorities, cultural moments, community needs and consumer insights
• Translate strategy and creative direction into actionable content plans that align with business and marketing goals

Creative Collaboration

• Partner with our amazing in-house creative team to bring ideas to life - from short-form video and UGC to evergreen campaigns - by participating in (and often driving) internal briefings, creative presentations and reviews
• Be hands-on in concepting and, when needed, producing scrappy, reactive, and platform-native content

Community Engagement

• Monitor social platforms daily to engage with followers, participate in relevant off-channel conversations, and identify trends or content opportunities
• Collaborate with Customer Care and the Sr. Community Manager to moderate comments, respond to messages, and acknowledge community interactions while maintaining and protecting brand voice
• Leverage social listening tools to track sentiment, identify