Store Manager - New York City Pop-Up

STORE MANAGER

FALL – HOLIDAY POP-UP | NEW YORK CITY | PLAYFUL, CREATIVE LIFESTYLE BRAND

This brand exists to prove one simple thing: it's never too late to learn something new. We take complete beginners, people who've genuinely never tried this before, and walk them through it, step by step, until they're holding something they made with their own two hands and thinking, “wait, I actually did that?” That feeling is basically the whole point of what we do.

This fall through the holidays, we're bringing that same warm, hands-on, slightly ridiculous amount of joy to a New York City pop-up. We're a small, lean, do-more-with-less kind of team, and we're looking for a Store Manager who gets that energy immediately, someone who leads with real warmth, zero ego, and a good sense of humor, while still running a genuinely tight, well-organized store.

The Role

As Store Manager, you'll lead the team through a full seasonal run, from the fall build-up through the busy holiday season, setting the tone for a store that feels genuinely joyful to walk into and work in. You'll own the floor, the team, and the numbers, without needing a mountain of meetings or hand-holding to get there. We trust people to just get it done.

This role is ideal for someone who's a natural leader with real retail chops, but who also brings a playful, likable energy that makes both customers and teammates want to stick around.

Profile of the Ideal Candidate

• A genuinely good person to be around, kind, honest, and easy to work with, with zero patience for big egos or unnecessary drama

• A fun, warm personality that people naturally gravitate toward, someone who makes the store feel like a genuinely nice place to be

• A natural teacher and encourager, patient and enthusiastic with customers who are trying something new or a little outside their comfort zone

• Comfortable with autonomy and a little ambiguity, you don't need everything mapped out perfectly to make a good call in the moment

• Genuinely enjoys creativity, craft, and helping people feel proud of what they make or give as a gift

• Takes feedback well and gives it just as gracefully, always looking for a better way to do it next time

• Calm and steady under pressure, especially during peak gifting and holiday traffic

Key Requirements

• Prior retail leadership experience (Store Manager, Assistant Manager, or Keyholder) is required

• Comfortable and energized by the intensity of a fall-through-holiday retail season, including peak gifting periods

• Genuinely fun, warm, and approachable, this brand's personality is a huge part of the job

• Self-directed and resourceful, comfortable solving problems on your own, with the self-awareness to know when to ask for help

• Comfortable demonstrating products and teaching customers hands-on, even if they've never seen the product before

• Flexible availability across the full fall and holiday season, including weekends and key trading/holiday periods

What You'll Own

Team Leadership & Development

• Recruit input, onboard, and train a team that genuinely embodies the brand's warm, playful, no-ego personality

• Coach the team on product demonstrations and customer teaching moments, not just transactions

• Build and manage the schedule to keep the floor fully covered and energized through the full holiday season

• Keep team morale high through a long, demanding seasonal stretch, with as little unnecessary busy-work as possible

Customer Experience

• Create a warm, welcoming first impression for every customer, whether they're browsing or gift shopping under pressure

• Personally lead or support hands-on product demonstrations, helping customers feel confident and excited

• Help every customer walk away with that unmistakable “I can't believe I actually made that” feeling, that's the whole point

• Turn holiday gift-shoppers into genuine fans of the brand, not just one-time buyers

Sales Performance

• Own overall store sales performance across the full fall-through-holiday run, including key peak gifting weeks

• Coach the team on gift-focused selling and cross-selling without ever feeling pushy

• Report performance and customer insights

Visual Merchandising & Brand Presentation

• Maintain a colorful, cozy, and inviting store presentation that reflects the brand's playful personality

• Keep displays fresh and gif