Manager, Customer Marketing

Job Title: Manager, Customer Marketing

Location: United States - Remote

 

THE OPPORTUNITY:

Although we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

At Salesloft, our Manager, Customer Marketing will be pivotal to our company’s success. You will be a key member of our fast-growing and high-performing product marketing team focused on driving the adoption, advocacy, and community engagement of our customer army. 

On a day-to-day basis, you will be responsible for leading the product and customer marketing team designed to cultivate a community of customer advocates, tell their stories, and create scalable pathways for customer adoption & expansion. Specifically, you will lead a team of high-achieving customer marketers to:

• Develop a tech-led, always-on customer and user-driven campaign programs that drive adoption of the full Salesloft platform and lead to stickier, more highly retained customers
• Activate the customer army through development of deep and impactful customer stories that are aligned to key business priorities
• Grow the customer advocacy program and create opportunities for advocates to connect in deep and meaningful ways with our brand
• Build executive programs such as CAB, to develop strategic partnerships between Salesloft and our most impactful customers
• Independently drive 1-2 key company-level initiatives. Manage the overall process, set key dates, timing, and milestones, and consistently meet those deadlines. 
• Partner with marketing and pre and post sales leaders to drive alignment of key initiatives and collaborate on cross-functional goals to drive customer adoption, advocacy, and retention
• Be seen as a thought-leader. Analyzes customer data and the latest trends that impact their experience with Salesloft and feeds that into the customer journey.  
• Support a team of all-star customer marketers, providing coaching, guidance, and opportunities to grow and have fulfilling careers at Salesloft 

In addition to working with amazing colleagues who exemplify our ‘team over self’ core value, you will also have the opportunity to lead company level initiatives focused on key metrics (CSAT, NRR, Platform Adoption). You will have an opportunity to make a difference in a growing organization that is customer obsessed. 

WHAT WE’RE LOOKING FOR:

• You are passionate about sales technology and can develop customer programs at scale. 
• You are a person who has deep understanding and empathy for the challenges our customers solve with Salesloft and are passionate about telling their stories. 
• You can lead a team of customer marketers to achieve company level objectives around adoption, referencability, NRR, etc.
• You have a collaborative mind and can work with cross functional teams/leaders to solve complex organizational challenges. 
• You are also the epitome of our core values: Lead with humility and respect. Earn customer trust. Put team over self. Redefine what’s possible. And deliver big results.

If you’re looking for an opportunity to learn more, do more, and become more, then becoming Manager, Product and Customer Marketing is the career path for you!

THE TEAM:

The product marketing team consists of results oriented SaaS marketing professionals with a strong mentality and desire to win in our market. They understand the market, our customers (sales, marketing & customer success leaders, sales & revenue operations) and users (sales & customer facing teams) and partner closely with internal teams to drive winning outcomes. The professionals on our product marketing team share a few common traits: they are smart, customer-first, analytical, creative problem solvers, self-motivated, ambitious, and passionate about helping our teams evangelizing Salesloft.  

THE SKILL SET:

• BA/BS, preferably in business, marketing, statistics, computer science or a related discipline. 
• 5-8 years of experience in enterprise, B2B software sales engineering, product management, product marketing or consulting
• Customer-first mentality- including being able to craft and articulate the value propositions of programs and initiatives to customers simply and clearly
• Proven track record of collaboration across cross-functional teams, including executive leadership and ICs
• High level of empathy - it’s important for our customer marketers to be strong partners to their marketing peers, internal partners and customers
• Experience with sales or marketing technology applications is strong