Director, Partnership Strategy - Automotive

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE TEAM 

Our mission is to create a state-of-the-art Activation Partnership Enablement team – centered in platform and intelligence as a key differentiator.  We want to lead the market seamlessly integrating first-party and strategic prospect behavioral data into our go-to-market for activation – from RFI responses to proposals and pitches. Through a “One Zeta” approach to collaboration across business units, we aim to provide our clients with insightful intelligence, innovative activation strategies, and grounded in deterministic measurement; as well as repeatable set up and process for execution.  By doing so, we strive to unlock the true potential of media spend, establish Zeta as an irreplaceable partner, and drive predictable and repeatable outcomes for our clients and agency partners.  

THE ROLE 

We are seeking a Director of Activation Partnership Strategy – Auto to serve as both a strategic lead for one of Zeta’s largest agency partnerships and a subject matter expert (SME) for the Automotive category. This individual will lead Tier 2 Auto strategy across a growing portfolio of regional dealer groups and Tier 2 co-op programs, helping Zeta unlock repeatable, data-driven activation frameworks that convert audiences into in-market buyers. 

This role is ideal for a strategic hybrid—part strategist, part operator, part storyteller—who thrives at the intersection of data, intelligence, and media performance. You will play a critical role in ensuring Zeta’s auto clients and agency partners see measurable value through precision targeting, seamless activation, and closed-loop measurement grounded in first-party data. 

RESPONSIBILITIES 

1. Automotive Strategic Leadership 

• Serve as the Tier 2 Automotive subject matter expert across Zeta’s Activation Partnership Enablement team, defining vertical standards, benchmarks, and go-to-market frameworks. 
• Act as a consistent consultant and collaborator on Zeta’s largest automotive accounts for pre-sales, partnering with Sales, Activation, and Product Marketing to deliver strategic, data-driven narratives that differentiate Zeta in-market. 
• Translate OEM and Tier 1 brand strategies into localized, high-performance Tier 2 & Tier 3 activation plans, ensuring creative consistency, dealer group alignment, and measurable ROI. 
• Develop audience and creative frameworks that integrate Zeta’s proprietary Data Cloud intelligence with regional demand signals, inventory data, and behavioral intent. 
• Champion the use of first-party, CRM, and behavioral data in activation strategies to drive leads, service appointments, and showroom traffic