Area Vice President, Commercial Strategy, Endoscopy

Additional Location(s): US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role: The AVP Commercial Strategy role leads two primary commercial organizations: the Strategic Systems Management (SSM) team and the Development Channel. The role requires a highly collaborative mindset to consistently deliver customer value and meet organizational requirements. The AVP will have leadership responsibility for the national ATM organization and Development Manager Team. The role will collaborate with the GI and SAE Senior Sales Leadership team to ensure the ATM channel is aligned with opportunities to accelerate their development and maximize growth through innovative and strategic commercial strategies. The role will coach the Development Manager team to create a high performing and collaborative culture of inclusion and ensure their development into other more senior and complex leadership positions within the Division.

 

The AVP Commercial Strategy will be the owner and driver of our ONE Endoscopy strategies including:

• Key Account Strategy & Relationships
• Professional Education sales lead
• Services and Solutions sales lead
• Developing Future Front-Line Sales and Sales Management Talent

 

Your responsibilities will include:

Strategic Systems Management

• Lead the SSM team aligned to critical key accounts to determine targets and opportunities in need of this divisional resource.
• Coordinate strategic programs and proprietary technology installation within the assigned IDN’s.
• Deliver Value beyond economic strategies during the life of the contract period.
• Assist in implementing new contracts on a Divisional basis.
• Communicate and collaborate with key BSC Stakeholders – DOS, DNA, RM, and TM.
• Assist in development of customized value propositions to match the IDN and the market.
• Work with the team to identify key accounts, health care professionals, and business issues that have the greatest effect on use of these Franchises by meeting with existing and potential customers.
• Identify user trends (as well as from our FSO) within the Division and maximize use of collected data to establish strategies best suited for the different geographies in the Division.
• Develop and enhance these relationships through awareness activities, routine customer visits, product demonstrations, educational programs, procedural observation, trade show participation and problem resolution, as well as leveraging key referral sites.
• Develop and maintain relationships with administrative hospital employees and service line managers (e.g., casual conversation, meetings, participation in conferences) to gain knowledge on unique facility business dynamics and to identify key decision makers.
• Lead the team to educate physicians and AHPs on the merits, proper implementation, and overall value proposition by work closely with the sales leadership team in evaluating business conditions.
• Identify creative sources of information that can help inform our strategic business plans.
• Supports specific Marketing initiatives through cross-functional collaboration and execution.
• Spends a minimum of 50% time in the field to develop and maintain strong relationships and understand the customer, as well as our FSO.
• Attend and participate in customer, company and industry sponsored forums and courses.
• Develop and maintain relationships with key BSC functional areas.
• Ensure applicable BSC SOPs are understood and implemented - i.e., audits, compliance to BSC policies, Code of Conduct, etc.
• Demonstrate leadership capabilities through various project management assignments.

 

 

Development Channel:

Strategic and Performance Leadership

• Continue to evolve and execute the vision, mission and strategic plan for the Development channel ensuring alignment with the broader commercial strategy.
• Actively participate in DOS meetings for both GI and SAE channel to provide input and direction as it pertains to strategic and operational initiatives including AOP, forecasting, commercial strategy, budgeting, etc.
• Successful execution of sales plan/revenue growth including working with the Development Managers to define regional sales plan allocation to maximize growth.
• In close coll