Sportsbook Brand Strategy Vice President

ABOUT FANDUEL

FanDuel Group (“FanDuel") is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media.

FanDuel has a presence across all 50 states with approximately 17 million customers and 28 retail locations. FanDuel is based in New York with offices in New Jersey, Georgia, California, Oregon, Canada and Scotland.

Its networks FanDuel TV and FanDuel+ are broadly distributed on linear cable television and through its relationships with leading direct-to-consumer over-the-top platforms.

FanDuel Group is a subsidiary of Flutter Entertainment plc, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

THE ROSTER

At FanDuel, we give fans a new and innovative way to interact with their favorite games, sports and teams. We’re dedicated to building a winning team and we pride ourselves on being able to make every moment mean more, especially when it comes to your career. So, what does “winning” look like at FanDuel? It’s recognition for your hard-earned results, a culture that brings out your best work—and a roster full of talented coworkers. Make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From creatives professionals to cutting edge technology innovators, FanDuel offers a wide range of career opportunities, best in class benefits, and the tools to explore and grow into your best selves. At FanDuel, our principle of “We Are One Team” runs through all our offices across the globe, and you can expect to be a part of an exciting company with many opportunities to grow and be successful.

THE POSITION
Our roster has an opening with your name on it

We are looking for a Brand Marketing Vice President to lead and shape the Sports Brand strategy at FanDuel. Reporting to the Executive Vice President, Marketing, this is role will be responsible for advancing an innovative, consumer-focused brand strategy that amplifies FanDuel’s presence across diverse markets and channels. By fostering customer acquisition, engagement and loyalty, this leader will play a pivotal role in driving business growth and supporting FanDuel to solidify and advance its position as a leader in the competitive sports betting and gaming entertainment industry.

As a key member of the Marketing leadership team, you will collaborate cross-functionally to shape a brand strategy that inspires and appeals to a diverse audience, while enriching and entrenching our brand position in the minds of sports and gaming enthusiasts. This position sits at the intersection of brand and communication leadership, synthesizing and elevating the impact of 4 critical direct reporting teams; 1) Brand Strategy, 2) Product Marketing, 3) Integrated Campaign Management, and 4) Organic Social & Editorial Media. 

This highly visible leadership role demands a master of the art, science and leadership discipline of marketing, with equal parts creative thinking, strategic rigor, and team inspiration and focus. The ideal candidate will have extensive experience in enterprise strategic planning and engaging with senior leadership.

This is your opportunity to shape the future of one of America’s most exciting brands. If you have the vision, creativity, and leadership skills to succeed in this role, apply today!

 

THE GAME PLAN
Everyone on our team has a part to play

Strategic Brand Leadership

• Optimize and execute a comprehensive brand strategy that enhances FanDuel’s reputation and presence in the industry.
• Leverage our suite of media, partnership, and relationship assets to deliver a holistic strategy that further accelerates our growth, unlocking material incremental revenue.
• Oversee the strategic positioning of FanDuel’s Master brand, our Sportsbook primary brand, and the complementary roles of sub-brands such as TVG Horse racing, Fantasy, and partner support brands.
• Experience in ideating and articulating the why and the how of an idea to effectively gain leadership support
• Build a brand platform and positioning strategy to drive the business for the next chapter of FanDuel’s growth.
• Develop culturally relevant marketing initiatives informed by customer insights and market trends to create impactful campaigns.

Campaign Execution and Optimization

• Lead creative and campaign teams to