Senior Manager, Commerce & Retail Media

Company Description

Carat is the world's first media agency and privileged to work with some of the most storied and innovative brands in the world. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world. With over 12,000 experts in over 100 countries. Carat is a dentsu company and delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful and engaging media experiences.

Job Description

This is a remote opportunity, open to anyone within the US.

The Commerce & Retail Media team at Dentsu leads strategy, activation and optimizations for large buy-side Retail Media CPG client. The Senior Manager will demonstrate the ability to report and optimize client marketing campaigns (digital and search) within retail media networks, with an emphasis on Target, Kroger, and others. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will have direct reports to manage and deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution. You will report to the Associate Director, Commerce & Retail Media.

You Will:

• Work with your teams to managing end to end campaign planning (including RFPs as needed), execution/buying, and reporting
• Manage ongoing optimization efforts to meet campaign goals. For search and self-service campaigns inclusive of daily management of campaign budgets, bid management, reporting, keyword and targeting strategies, and campaign revisions based on performance history and our client's goals.
• Ensure campaigns are run to agreed upon best practice guidelines, leaning into the evolving retailer capabilities and landscape, participating in alphas/beta testing, and consistently evolving to meet client needs.
• Use the latest technology and best practice to build strategic automation into campaign management and reporting.
• Work with our reporting teams and tech to develop and update performance reports to provide actionable insights and analysis
• Assist and attend regularly scheduled client performance and status meetings along with ad-hoc presentations/requests.
• Collaborate across our client team and within the commerce & retail media organizations (Roundel, KPM etc.) to solve, innovate, build skills and develop thought leadership and best practices

Qualifications

• At least 4 years digital performance marketing experience in digital ecommerce, retail programmatic, or related field.
• 3+ years managing large-scale, complex ecommerce campaigns, with experience in eCommerce advertising including digital/display programs with Retail Media Networks.
• Experience with managing end to end campaigns, inclusive of budgets, tagging, informing KPI goals, meeting KPIs and reporting.
• MediaOcean/Prisma and MediaTools experience strongly preferred.
• Excel skills (can maintain complex spreadsheets) and analytical mindset, with the ability to identify trends and insights through data analysis
• Existing client management experience preferred.

Additional Information

The anticipated base salary range for this position is $58,000-$110,400. Salary is based on a variety of factors, including relevant experience, knowledge, skills and other factors permitted by law Additionally, this position is eligible for discretionary incentive compensation. The company's incentive compensation plan is subject to change. A range of medical, dental, vision, 401(k) matching, paid time off, and/o r other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:
https://www.dentsu.com/
https://www.group.dentsu.com/en/

We are champions for meaningful progress and we strive to be a force for good—f