Senior Executive / Executive, Marketing

About Us

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold.  As at 31 March 2024, CLI had S$134 billion of assets under management as well as S$100 billion of funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA.  Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics, self-storage and data centres.

Job Description

Job Responsibilities:

• Plan, execute and manage through-the-funnel digital marketing campaigns including SEM, display, programmatic, social media, wechat ads and email marketing for lead generation

• Enhance performance marketing by leveraging AI and data analytics to drive more targeted reach and higher conversion

• Constantly refine the ad strategy, targeting and keywords to improve web traffic, lead generation and conversion

• Work closely with agencies and leasing department to develop USPs, ad design and copy

• Produce engaging marketing assets eg. eDMs, brochures, marketing presentations, social media graphics and videos

• Overall website management for Singapore Workspace pages, including improving the UI/UX of webpages, implementing basic HTML/back-end coding, creating and optimising marketing landing pages for lead generation, managing UTM links and setting up of pixels in GTM on website and landing pages

• Track, analyse and report the effectiveness of marketing campaigns (including analysing key sources of leads) for regular reporting to internal stakeholders

• Google Analytics tracking and reporting of webpage performances

• Stay abreast of digital marketing trends, new tools/platforms and propose new initiatives for online advertising (not limited to Google, Facebook & LinkedIn) to drive engagements and conversions

• Conduct research on brand’s audiences and competitors

Prerequisites:

• Degree in Business or Marketing

• At least 3 years of working experience in Digital Marketing, with hands-on experience in SEM, Display, Social Media ads, website management and Google tools such as Google Analytics, Tag Manager, AdWords etc

• Good written and verbal communication skills

• Excellent performance marketing and data-driven marketing skills, with ability to draw actionable insights from analytics

• Ability to identify and implement back-end coding or programmes for optimization of webpages. Knowledge of programming language eg. HTML is advantageous

• Familiar with Enterprise Content Management Systems and Adobe Experience Manager

• Creative, dynamic and resourceful

• Proficiency in Microsoft PowerPoint, Excel and Canva

• Candidates with basic knowledge of Photoshop, video editing and have a keen eye for design will have added advantage

• Fast, meticulous, able to multi-task and work under pressure with strong organizational skills

• Self-motivated, proactive and resourceful

• Team player with good interpersonal skills, able to work independently and across teams

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences-
• Strong advocate of staff volunteerism
• Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.