Senior Manager- Digital Analytics

Job Description

Epsilon is seeking a Senior Manager of Digital Analytics to join our growing Digital Strategy & Analytics team. Using various tools, you will access marketing performance data to learn how patients and health care practitioners engage with marketing campaigns. Your analysis will help our media and marketing teams learn how to develop better-performing campaigns in future and will help our clients to understand whether their marketing investments have been successful. 

The Digital Analytics team generates insights from a variety of digital marketing initiatives, including websites (desktop & mobile), social media, mobile apps, email, customer relationship management databases, paid search and paid media, to name a few. The Digital Analytics team works across virtually all Epsilon digital clients and will provide the Senior Manager of Digital Analytics with exposure to these varying experiences as well as skill-based training. The particular areas of analytic focus will be email, database, and website analytics - though other channels will come into play across accounts. In addition to working on high visibility accounts and across many digital channels, the Senior Manager of Digital Analytics will also work cross-functionally with our internal sales, account management, creative, strategy, tech, database, and project management teams. 

Our ideal candidate is analytical, experienced in digital marketing, has excellent communication skills, and is friendly and honest. 

The Senior Manager of Digital Analytics will report to the Senior Director of Digital Analytics.

Responsibilities

• Serve as a team expert in digital analytics spanning Web, Mobile, Social, Email and Media.
• Provide digital analytics guidance for all assigned accounts. This guidance consists of identifying, planning, and executing analysis opportunities.
• Developing measurement plans which contain benchmarks and goals for each upcoming campaign.
• Creating and presenting customized marketing performance wrap up reports. These reports will outline the key successes, areas for improvement, and strategic recommendations to be implemented moving forward for our clients.
• Accessing and analyzing digital marketing data from a variety of analytic tools (Database, Email, Website, etc.) in order to create these customized reports and dashboards. In some cases, this data will be delivered to you.
• Assist with tagging websites using Google Tag Manager
• Analytic Tools/ Data Sources of focus for this client include: Websites analytics (Adobe Analytics & Google Analytics), Dashboard (PowerBI and Data Studio) and Email.
• Other analysis areas include: Banner Ads, Video, Print, Mobile, Search, Rx, and possibly some Social media pages.
• The Senior Manager will be responsible for crafting the marketing results presentations and making recommendations.
• Analyzing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects.
• Recommending contact optimization strategies to maximize revenue and profit. It is important to be able to connect performance to business impact.
• Advising on, building and maintaining complete documentation for all projects.
• Working on multiple projects at a time. 
• Providing ad hoc reporting
• Managing and working on web analytics audits and measurement frameworks to ensure all KPI’s are tracking appropriately and that these KPI’s ladder back up to business objectives.
• Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed. Will work with the analyst closely in this capacity. 

Requirements

• Bachelor’s degree required, preferably in a quantitative or technical field such as economics, statistics, mathematics, computer science or information systems.
• A master’s degree in in the same fields is preferred but not required. 
• 4-6 years of relevant professional experience conducting digital analytics or working in another analytical field with a demonstrated passion for digital and experience being a key point of contact for a client relationship.
• Must have healthcare experience. Healthcare agency experience is preferred
• Extremely adept at working with large disparate data sets at the Healthcare Practitioner level
• Strong analytic thought process and ability to interpret findings.
• Effective communicator via both written and spoken word.
• Advanced level user in Excel: pivot tables, charts, v-lookups, and dashboard creation.
• Advanced Microsoft PowerPoint skills and experience developing client presentations.
• A strong working knowledge of statistical analysis and resea