Group Director, Measurement

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

 

 

 

YOUR ROLE

We are looking for a passionate, collaborative, and adaptable Group Director, Measurement to join Redbox, Crossmedia’s analytics and business intelligence team. We are an integrated analytics practice that empowers our clients to make media investment decisions by understanding the dynamic between building their brands and driving performance.

Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact. As a GD, Measurement Lead you will drive day to day analytics excellence for our clients. You will help promote data driven decision making across the agency and with our clients.

You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan. Crossmedia’s measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics. The Measurement Lead will interpret results, provide insight, and determine a recommended course of action. You will bring measurement to life for our clients through storytelling, data visualization, and reporting.

RESPONSIBILITIES

• Develop strong relationships with clients built on trust and expertise.
• Advise clients on measurement best practices and any evolving trends.
• Create and maintain actionable measurement frameworks leveraging advanced analytical approaches.
• Transform data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver the message.
• You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics.
• Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels
• Mentor and help junior team members to learn and grow.

REQUIREMENTS

• 12+ years of experience in marketing analytics and measurement
• Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, and brand lift studies.
• Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
• Understanding of the media measurement landscape: who the key players are along with the pros and cons of each.
• Experience creating data visualizations in support of decision making and data storytelling in platforms like Tableau, PowerBI, or Looker.
• Familiarity with programming languages is a plus (R, Python, dbt, SQL) is a plus
• Strong statistical and analytical skills — including regression analysis, hypothesis testing, and data visualization.
• Ability to design and implement measurement plans aligned to KPIs,