Customer Sales Lead

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell’s offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How will you make history here...

The Customer Sales Lead is responsible for the development and implementation of joint business planning for Wakefern Cookie and Cracker business (PF Cookie, PF Cracker, SL Cookie, and Lance), to drive net sales within trade rate, volume, profit and share growth within assigned categories. Responsibilities include proactively managing, monitoring the portfolio, and creating/evaluating and updating business plans to meet all sales objectives. In addition, the Customer Sales Lead is responsible for implementing brand strategies and tactics with the customer, by working closely with key decision makers and utilizing shopper and category initiatives to implement Distribution, Shelving, Merchandising, and Pricing (DSMP) objectives. 

What will you do...

Utilize the E4 system to create optimal customer plans to drive the portfolio.

Develop and implement trade promotion strategies and tactical plans with the customer - help develop and execute higher ROI activities.

Proactively monitor and update the customer's overall business plan, including managing trade budgets, spending, and volume, to achieve all sales objectives versus plan.

Utilize shopper and category management practices to proactively link consumer and shopper trends and opportunities. Leverage Shopper Insights and

Category Management resources appropriately.

Leverage Sales Strategy resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies.

Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.

Conduct category business reviews to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.

Understand brand strategies and tactics and implement them by collaborating closely with the customer's key decision makers, including buyers, category managers, merchandising leaders, marketing teams, etc. 

Develop accurate monthly forecasts to maximize supply chain efficiency and trade rate by tracking deliveries, consumption data and inventory changes.

Proactively call out potential risks or threats to monthly forecasts.

Sell-in new items to customers and work with key customer personnel to achieve optimal distribution.

Manage and lead cross portfolio platforms to drive volume, profit, and share growth. These platforms include but are not limited to: Back to School, Holiday,

Big Game and Summer.

Identify profitable opportunities to grow incremental volume and in-line space.

Provide directions to Retail on how to implement customer specific plans at store level.

Proactively monitor and manage DSMP principles.

Who you will work with...

Able to assess any customer's competitive position, behaviors and strategies and understand how they align with Campbell Snacks portfolio strategic goals to help determine a customer investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.

Develop productive working rela