Lead Commercialization

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

AT&T is seeking a dynamic and results-oriented Lead Commercialization manager to drive growth and market leadership for AT&T Fixed Wireless solutions in the Mid-Markets segment. This individual will own the go-to-market strategy, messaging, positioning, and enablement for our flagship enterprise-grade internet product—empowering businesses to stay securely connected, productive, and competitive.

What you’ll do

• Go-to-Market Leadership: Develop and execute strategic go-to-market (GTM) plans for AT&T Fixed Wireless targeting Mid-Market businesses (typically 20–2000 employees), ensuring alignment with sales, product, and channel teams.

• Market Analysis & Segmentation: Analyze market trends, customer needs, and competitive landscape to identify growth opportunities and inform product enhancements for Mid-Market customers.

• Positioning & Messaging: Craft compelling product positioning, value propositions, and messaging frameworks tailored to the unique needs of Mid-Market decision makers (IT managers, business owners, operations leads).

• Sales Enablement: Develop sales tools, playbooks, presentations, case studies, and training materials that empower the sales force and channel partners to win in the Mid-Market segment.

• Demand Generation: Partner with demand gen and digital teams to design targeted campaigns, programs, and events that drive pipeline growth and customer acquisition.

• Customer Advocacy: Gather and synthesize customer insights via interviews, surveys, and win/loss analysis; act as the voice of the customer in product and marketing decisions.

• Cross-Functional Collaboration: Work closely with Product Management, Sales, Channel, Pricing, and Customer Experience teams to ensure a cohesive and customer-centric approach.

• Performance Measurement: Track and analyze key performance indicators (KPIs) such as pipeline, win rates, product adoption, and customer satisfaction to optimize marketing effectiveness.

What you’ll need​

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.

• 5+ years of product marketing experience in B2B technology or telecom, with a strong track record in internet, connectivity, or SaaS solutions.

• Deep understanding of the Mid-Market segment, with proven success launching and growing products in this space.

• Exceptional written and verbal communication skills, with an ability to translate technical concepts into compelling customer value.

• Strong analytical, project management, and cross-functional leadership abilities.

• Experience enabling direct and indirect sales teams; familiarity with Salesforce, Seismic, or similar tools is a plus.

• Creative thinker with a passion for technology and customer success.

Our Lead Commercialization earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  

• 401(k) plan  

• Tuition reimbursement program  

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

• Paid Parental Leave  

• Paid Caregiver Leave  

• Additional sick leave beyond what state and local law require may be available but is unprotected  

• Adoption Reimbursement  

• Disability Benefits (short term and long term)  

• Life and Accidental Death Insurance  

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

• Employee Assistance Programs (EAP)  

• Extensive employee wellness programs  

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility