Brand Product Owner, Global Brand

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

The ServiceNow Global Brand Strategy and Creative team is a passionate group of strategic & creative thinkers who are responsible for shaping the future of the ServiceNow brand. We are looking for a collaborative, results-focused digital Product Owner to join our Brand Management team. Reporting directly to our Director, Brand Management, you will play a key role in how our brand is perceived and experienced by employees, customers, and beyond. You will own a variety of digital platforms and enterprise-wide digital integrations designed to enable our global network of employees and agency partners to build and activate a consistent, meaningful, and memorable brand that directly ties to business growth. 

The Brand Product Owner will have a background in building and managing digital platforms, working with cross-functional teams in a matrixed organization. You will partner with brand managers, internal digital technology and design teams, and agency partners to manage all technical aspects of the ServiceNow Brand Center, Digital Asset Management (DAM) system, and Company Store global e-commerce program. You will be responsible for management of all ServiceNow brand assets that reside in the brand DAM, including photography, video, logos, icons, social assets, and more. You will also take lead on scaling the ServiceNow brand across our company by identifying, driving, and managing high impact, enterprise-wide app integrations.  

Success in this role will require technical expertise, a self-driven desire to learn and expand your skillset, and the patience to drive change and educate around it. While we are laying a strong foundation of brand management tools, infrastructure, and operations, we are building this foundation within a dynamic environment where change is the norm and opportunity to scale and strengthen our brand is endless. The ability to strategically maneuver, influence, and deliver results in such an environment is critical.

What you get to do in this role:

40% Digital Asset Management 

• Manage our existing ServiceNow brand DAM—adding/updating assets, providing user support, tracking agency support and budget, working with stakeholders to build an asset roadmap, etc. 

• Lead the planning, development, launch, and ongoing operations of a new brand DAM to support brand growth, including the transfer and management of all existing asset types and the addition of brand video, and metadata management and evolution. This will require serving as the business owner with partners from internal design and technology, potential external, and employee communications. 

• Own learning agenda development and execution, inclusive of monthly metrics tracking and reporting, to inform prioritization and roadmap development of platform optimizations and enhancements, training, and communications. Work with all stakeholders to gain input, alignment, and drive execution. 

20% Brand Center Platform Management 

• Oversee Brand Center platform functionality ensuring a smooth user experience for 20K+ global employees and global agency partners, including managing the user access workflow. 

• Partner with the b