Sr. Marketing Director

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 700 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.


The Sr. Marketing Director position exists to serve two essential functions within the ministry. The first function is to lead a small team of professionals in the development and execution of Focus on the Family’s marketing and communication efforts around the assigned KMIs (Culture, Evangelism, & Faith) to maximize constituent engagement, brand growth, and long-term constituent value. Their expertise will help guide the planning and effective marketing integration within strategic initiatives. The second function entails the responsibility for leading the development and execution of strategies to drive Long-Term Constituent Value (LTCV) across the ministry.

This is a key leadership role carrying great visibility given the ministry initiatives under this role’s purview are closely aligned with the programs directly sponsored by members of the executive team. The position exists to employ current and forward-looking research, information, and cross-functional collaboration to conceive, develop and implement strategic marketing tactics to promote resources, manage KMI product portfolios, including digital (i.e., web, apps, email, video, LMS, subscription or paid content models), book, audio, film, events, etc., identify potential alliances and oversee communications strategies that meet the needs of the target audience to support the strategic KMI initiatives of Focus on the Family. Success requires an outcome-driven, measurement-minded, audience-centric leader.

Essential Duties/Responsibilities:
Audience Understanding:
• Knows and understands target audience of Christian married parents (with and without children in the home) including demographics, psychographics, lifestyles, preferences, needs, desires, and societal pressures. Target audience expertise (especially of Millennials, ages 16-36) includes sub-targets and niche channels such as empty nesters and mentors/influencers to the core target audience
• Provides discovery analysis of marketplace, product strategy recommendations, brand alignment, marketing & communication strategies, timing parameters; ability to collaborate with internal research team achieve marketing deliverables
• Develops innovative omni-channel product roadmaps, launch plans, marketing plans, and functional support plans for programs, initiatives, products, and prioritized alliances to connect our target audience with their natural consumption channels and platforms, ensuring measurable objectives are attained
• Provides input into the titling, packaging, and promotion of Focus-branded resources for target audience
• Makes sure appropriate and relevant market and product research is completed to inform product development. Defines the features and requirements necessary to deliver a complete product to market (including post-launch product management)
• Increases audience reach, usage (engagement), and Long-Term Constituent Value (LCTV) from resources and products promoted through community engagement channels; evaluates and optimizes the customer experience in partnership with the product development and KMI marketing teams
• Supports the VP by providing both high-level and uber-focused strategic insights into audience behaviors related to cultivation efforts
Team / Relationship Management:
• Leads cross-functional team that drives effective new name & new donor acquisition strategies for the ministry, while helping the ministry effectively prioritize strategies providing highest return on ministry & donor acquisition investments
• Leads multiple cross-functional teams to define & create optimal relationship experience pathways for constituents resulting in deeper engagement and support of ministry
• Builds and leads a best-in-class marketing team by inspiring them to achieve superior performance through individualized and measurable goals
• Partners with internal teams responsible for our strategic priorities/products to supervise marketing and promotional plans for target audience with measurable goals and objectives; responsible for keeping up-to-date and reporting on results
• Collaborates with other directors to provide direction and strategic input into ministry’s Constituent Engagement philosophy and implementation for target audience including the “relationship strategy” for how constituents will be drawn to, interact with, and ultimately support the audience / ministry
• Supports the VP by providing executive-level recommendations for prioritizing marketing initiatives to optimize ministry effectiveness of c