Salesforce Marketing Cloud Application Consultant

At Hapag-Lloyd AG, you will become part of an international team of experts from IT and business and help shape the future of our global commercial IT products. Together, we ensure that our global customer service has the necessary tools at their disposal to always offer our customers the best service. In addition, we create the needed transparency through real-time analytics to confidently control our global business.

• Implementation, optimization and management of Salesforce Marketing Cloud solution for our notifications, messaging and various other customer service initiatives.
• Collaborate with different product teams and stakeholders to ensure seamless integration between Marketing Cloud and other platforms including Service Cloud.
• Utilize Marketing Cloud tools such as Email Studio, Journey Builder, Transactional messaging, Data cloud and other capabilities to build solutions that best meet the business needs.
• Analyze performance, identify opportunities for optimization and provide actionable insights to improve customer journeys.
• Troubleshoot and resolve technical issues, ensuring the platform operates efficiently.
• Stay current with SFMC updates and best practices.
• Proactively ensure the different tools are optimally applied to each use case and platform is fully utilized.

• Proven experience as a Salesforce Marketing Cloud consultant or similar role
• Bachelor’s degree in Computer Science, Information Technology, or a related field
• Strong expertise in Salesforce Marketing Cloud, including but not limited to Email Studio, Journey Builder, Automation Studio
• Understanding of marketing automation, customer segmentation, messaging and data-driven customer experience strategies
• Experience with integrations between SFMC and Service cloud
• Strong problem-solving skills with the ability to analyze complex systems and provide innovative solutions
• Strong communication and interpersonal skills, with the ability to work effectively with various stakeholders in business and IT
• Ability to work independently and manage multiple projects simultaneously
• Salesforce Marketing cloud certifications (e.g. Marketing Cloud Email specialist, Marketing Cloud consultant) are preferred

With a fleet of 287 modern container ships and a Vessel Capacity 2.2 million TEU, as well as a Container Capacity 3.2 million TEU including one of the world’s largest and most modern reefer container fleets, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 13.500 employees and 400 offices in 139 countries. Hapag-Lloyd has a container capacity of 11.9 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 114 liner services worldwide ensure fast and reliable connections between more than 600 ports across the world. In the Terminal & Infrastructure segment, Hapag-Lloyd has stakes in 20 terminals in Europe, Latin America, the United States, India, and North Africa. The roughly 2.600 employees assigned to the Terminal & Infrastructure segment deal with terminal-related activities and provide complementary logistics services at selected locations.