Sr. Associate Marketing Strategy, Prospect Acquisitions| Retail Bank

Center 2 (19050), United States of America, McLean, Virginia

Sr. Associate Marketing Strategy, Prospect Acquisitions| Retail Bank

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an innovative Senior Associate to join our Retail Bank Marketing team. This role will support our Prospect Acquisitions Strategy team in developing holistic marketing strategies, campaigns and creative for assigned Bank products, features and initiatives in order to fuel business growth.

The Prospect Acquisitions Strategy team is part of the broader Integrated Strategy and Planning team within Retail Bank Marketing. Our team works to drive product consideration and new account bookings amongst audiences that are brand new to Capital One. This role is responsible for translating business objectives into insight driven marketing plans and collaborating with partners to execute campaigns primarily within digital channels. This is a highly collaborative role with plenty of opportunities to interface and ideate with the broader marketing team, partners and with leadership.

In this role, you will have the opportunity to take your marketing, technical and strategy skills to the next level.

Key Responsibilities include:

• Develop insight-driven marketing strategies that include channel mix, creative strategy, and testing opportunities

• Help lead campaign intent and collaborate with cross-functional teams to deliver campaigns into market - including digital, site, in-person and PR

• Translate and communicate business goals into effective media and creative briefs

• Manage creative development - with both internal partners and external agencies - facilitating creative reviews and synthesizing cross-functional feedback to ensure marketing is on-brand, high quality, aligned to our strategic intent - with an emphasis on driving synergy across touchpoints

• Support the creation of the cross-channel digital media strategy with our external agency and channel teams, helping to lead the umbrella briefing and strategy development cross-functionally  to ensure strategy is reflective of our intent and aligned to business goals

• Stay plugged into consumer, industry and marketing trends as well as keep a pulse on the financial services, competitive and digital marketing landscape

• Lead consumer and competitive research work streams, identifying research questions and synthesizing findings into actionable insights for our business or marketing teams

• Manage multiple projects and navigate changing priorities while staying focused on delivering excellent results

• Collaborate with multiple partner teams and navigate/negotiate through a complex organization 

This Associate should bring: 

• Hands on experience developing Marketing strategies and creative across a wide range of channels and consumer facing touchpoints

• Familiarity with key paid digital channels: SEM, Affiliates, Social, Video, Display

• Successful track record in facilitating alignment across matrixed or cross-functional teams

• Very organized and able to self-manage details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work 

• Highly effective communication skills with outstanding writing and verbal persuasion abilities 

Basic Qualifications:

• Bachelor’s Degree or Military experience

• At least 3 years of experience in consumer Marketing, communications, or project management

• At least 3 years of experience executing cross-channel Marketing communications campaigns

Preferred Qualifications:

• Experience in financial services or other highly regulated industry

• Agency experience or experience managing agency partners and relationships

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status