B2B Director of Marketing and Communications - Remote

Job Description

B2B Director of Marketing and Communications

The Director of B2B Marketing and Communications will lead the execution of marketing strategies and campaigns that drive Aramark’s brand positioning within the Collegiate Hospitality sector. This director-level role focuses on managing high-impact, multi-channel marketing initiatives designed to generate leads, build brand awareness, and enhance the company’s market leadership.

Working closely with the Chief Marketing Officer, and the VP of Marketing and Communications this role will manage the end-to-end marketing campaign development, oversee content creation, and leverage data-driven insights to shape strategic messaging that resonates with key B2B audiences. This role is pivotal in collaborating with cross-functional teams and external agencies to align marketing efforts with broader business objectives.

 

Job Responsibilities

Strategic Campaign Leadership:

• Oversee the development and execution of B2B marketing campaigns that align with business objectives, focusing on brand visibility, client engagement, and lead generation.
• Collaborate with senior leadership across marketing, sales, and operations to ensure campaigns support the company’s growth strategy and reinforce its positioning in the collegiate market.
• Use market insights and competitive analysis to create compelling marketing strategies that drive measurable outcomes.

Content and Messaging Development:

• Lead the creation of high-quality marketing content, including white papers, case studies, thought leadership pieces, and social media campaigns.
• Ensure content is consistent with the brand’s voice and resonates with key decision-makers across target audiences.
• Manage external agency relationships to ensure seamless production of marketing materials for digital, print, and live events.

Cross-Functional Collaboration:

• Partner with internal teams, including growth, corporate communications, and operations, to align messaging and marketing initiatives with the broader business strategy.
• Support sales teams by creating targeted marketing assets and campaigns that enable client acquisition and retention.
• Foster collaboration across teams to ensure a unified and integrated approach to marketing efforts.

Analytics and Optimization:

• Use data and analytics tools to measure the effectiveness of marketing campaigns and continuously optimize based on performance.
• Leverage tools such as Salesforce, HubSpot, and LinkedIn to drive insights and refine targeting strategies.
• Track and report on campaign results, providing insights and recommendations for future marketing initiatives.

Team Leadership:

• Provide leadership and direction to the marketing team, fostering a culture of collaboration, creativity, and innovation.
• Develop and mentor junior team members, ensuring alignment with organizational goals and personal development objectives.
• Drive team performance to meet deadlines and deliver high-quality marketing outputs.

Qualifications

• Bachelor’s degree in marketing, communications, business administration, or a related field.
• 10+ years of experience in B2B marketing, preferably in the service sector, with a focus on marketing strategy and campaign execution.
• Proven track record of leading cross-functional teams and managing large-scale marketing projects.
• Expertise in marketing technologies such as Salesforce, HubSpot, ZoomInfo, and LinkedIn.
• Strong analytical skills and the ability to translate data into actionable marketing strategies.
• Demonstrated capabilities development of brand assets including a brand kit of parts and content creation for efficient use of financial and other resources.
• Excellent verbal and written communication skills, with the ability to influence senior leadership and external stakeholders.
• Strong project management skills, with the ability to manage multiple campaigns and deliverables simultaneously.

Key Competencies:

Leadership: Proven ability to lead and inspire teams to achieve marketing goals while driving innovation and creativity.
Strategic Thinking: Strong ability to develop forward-thinking marketing strategies that position Aramark as a leader in the collegiate hospitality market.
Collaboration: Skilled in working cross-functionally to align marketing efforts with business objectives and drive results.
Results-Driven: Focused on achieving measurable outcomes through data-driven decision-making and continuous optimization.
Communication: Exceptional presentation and communication skills, with the