Senior Manager, Analytics

 

 

Golin is seeking a Senior Manager, Analytics to join our incredible team in our Los Angeles office.  

 

Part digital analyst, part creative problem solver, you are a true hybrid with a deep understanding of traditional, digital, and social analytics as well as the ability to tell stories with data and synthesize findings from various sources. 

 

This role will support key consumer client accounts, digging into social listening and audience intelligence; performing data collection and synthesis; developing measurement infrastructure and overseeing maintenance; pulling campaign, issues, and ad-hoc reporting, executing integrated performance analysis, and contributing to client, team, and organizational priorities. 

 

Please note - Our preference is for candidates to be located on the West Coast. 

 

Sound like you want to “Go All In” with us?

 

Here are the details:  

 

What you’ll do: 

• Serve as a point of contact and lead analyst across several key client accounts, partnering with leadership to design and scope new projects, executing within timelines and budgets. 
• Manage multiple projects and deadlines concurrently toward successful completion, including ongoing core workstreams and ad-hoc, quick-turn needs with minimal supervision and active communication with key stakeholders. 
• Think strategically with the ability to tell a story that converts data into actionable insights. Turn complex data into compelling visuals with crisp insights and recommendations. 
• Support campaign and annual planning through measurement and analysis toward client objectives, focusing on measurement and analytics implementation, process optimization, and cross-team education on approach and best practices. 
• Review program and brand objectives and strategies to help set benchmarks and KPIs, operating within best-practice measurement frameworks; evaluate digital and social media results on a daily/monthly/quarterly/annual basis in coordination with client goals as well as benchmarks; manage dashboard setup and client walkthroughs of real-time data. 
• Rapidly and thoroughly familiarize yourself with client and industry backgrounds and needs, including general business strategy, industry issues, products and services, key customers, and competitors in the marketplace as well as specific measurement approaches, processes, and best practices. 
• Ask thoughtful questions to ensure clarity across projects and accounts; demonstrate consistent, timely communication on project developments, timelines, progress, and results; actively engage in client and stakeholder meetings to ask questions, and share relevant inputs based on deep knowledge and familiarity with account details and client needs. 
• Demonstrate a strong interest in and understanding of the media landscape, including social media, and emerging trends. 
• Help propose new, innovative approaches to analytics and measurement that push our clients to think differently.  

 

What you have: 

• Bachelor's degree, and coursework in some form of marketing analysis, PR, statistics and/or social science is preferred. 
• 5+ years of experience working in analytics, including implementing integrated digital analytics solutions. Advertising, Digital Marketing, or Public Relations agency experience preferred. 
• Deep experience using Talkwalker, Newswhip, Netbase, Brandwatch and similar analytics tools; must be comfortable and capable of quickly ramping up on new tools and applications. 
• Experience configuring/setting up measurement and analytics dashboards, cleaning and optimizing data across digital sources, and tagging content according to measurement specifications. 
• Comfort interpreting a variety of different data sources from qualitative research to primary survey data to secondary data sources, working with and creating reports synthesizing all relevant data to create a cohesive story and inform decisions.
• Advanced analytical skills with proven understanding of statistical techniques: hypothesis development, analyzing data, drawing conclusions, and developing actionable insights and recommendations.
• Demonstrated ability to thrive in fast-paced environments, are detail oriented, with excellent time management skills, and the ability to pivot and adapt to new and emerging client and agency situations.
• Experience with social reporting, organic and paid, pulling data from social platforms, and delivering social insights that align with business goals.
• Highly motivated collaborator, with excellent communication, organizational and interpersonal skills:  
• Good at developing relationships and building trust across diverse teams.
• Ability to improvise as needed and participate in brainstorms and work