Field Marketing Manager

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"The role of a Field Marketer is all about sparking meaningful conversations with professionals about their business challenges and opportunities for growth. While the concept is straightforward, excelling in this role requires creativity and a deep understanding of how data and analytics can drive significant business improvements. This position offers you the chance to channel your marketing passion and creativity into delivering sales-ready leads to our account management team. With your excellent writing skills, GenAI experience, and collaborative spirit, you'll thrive in FICO's hyper-growth environment. Join us to make a tangible impact while accessing valuable training and career development opportunities. 

As a Field Marketing Manager, you'll be at the forefront of developing and executing regional and country-specific marketing programs. Your primary focus will be partnering with regional sales teams to create and implement marketing campaigns that encompass email, digital marketing, webinars, events, tradeshows, and more. Your creativity and passion for marketing, combined with a keen interest in FICO solutions and the industries we serve, will be crucial in generating and advancing sales opportunities." – Vice President, Field Marketing, FICO 

What You’ll Contribute

•  Develop Regional Marketing Strategy for Target Accounts and FICO solution use cases: 
  Align marketing efforts with regional business objectives through market segmentation, opportunity analysis, and solution-based planning. 

• Build and Execute Multi-Channel Campaigns:  Lead demand generation initiatives—such as account-based marketing (ABM), digital campaigns, speaking engagements, and virtual/in-person events—to build and accelerate pipeline. 

• Collaborate Cross-Functionally: Partner with digital, events, product, and content marketing teams to execute campaigns.

• Bridge Marketing and Sales: Act as the primary liaison between sales and marketing—ensuring feedback loops, aligning on goals, and tailoring campaigns to meet sales needs.

• Enable Field Success:  Support sales with insights, tools, and materials that help them reach, engage, and convert prospects across all stages of the buyer journey. 

What We’re Looking For 

• Marketing Expertise:  Strong grasp of demand generation, ABM, events, email marketing, Marcom, PR, and digital media. 

• Exceptional Writing & GenAI Skills:  Clear, persuasive communication is key—both for content creation and collaboration. Experience using GenAI tools to support campaign development and execution is a plus. 

• Strategic Thinker, Tactical Doer:  Able to zoom out and shape strategy, while confidently managing campaign execution. 

• Addicted to Learning:  Brings fresh ideas, takes initiative, and is always exploring new ways to grow their knowledge.

• Sales-Oriented Mindset:  Understands how sales teams operate, communicates effectively with reps, and supports their efforts to close deals.  T

• Tech-Savvy & Insight-Driven:  Quick to learn FICO’s product suite and customer industries; comfortable navigating data to inform decisions. 

• Travel: Willing to travel 10–25% for events and field engagement. 

• Extra Credit: list a brand that excels at marketing on y