Associate Director, US Fertility HCP Marketing

 

Work Your Magic with us! Start your next chapter and join EMD Serono.

 

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.  

 

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

 

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US. 

 

Your Role:

We are seeking a dynamic Associate Director of Marketing to join our US Fertility Marketing Team. This role will primarily develop and execute healthcare professional (HCP) marketing strategies for the fertility portfolio products and for the potential launch product in the fertility business. This individual will lead agency partners and cross-functional teams (marketing, medical affairs, regulatory, data/analytics, digital, and sales) to deliver compelling HCP-focused marketing programs and media strategies and ensure successful pull-thru of these programs in the field.

 

This job description is intended to provide a general overview of the role and is not an exhaustive list of all responsibilities and duties associated with the position.

 

Key Responsibilities:

• Define product strategy and lifecycle plans for both new launch products and existing Fertility portfolio offerings.
• Lead agency partnerships to develop launch materials, product communications, and ongoing HCP marketing assets with scientific accuracy and regulatory compliance.
• Develop and execute media strategies targeting HCP audiences (medical journals, congress activities, digital media, owned channels) to drive reach, engagement, and adoption.
• Translate clinical data and market insights into differentiated product value propositions, messaging, and positioning for HCPs and practice workflows.
• Manage the product backlog and prioritize features, campaigns, and media tactics; write user stories and ensure timely, high-quality delivery.
• Coordinate cross-functional launch plans and ongoing marketing programs with medical affairs, market access, digital, and sales enablement.
• Define and monitor product KPIs (adoption, usage, engagement, physician feedback, payer/reimbursement impact, media reach/recall) and drive data-informed optimization.
• Ensure regulatory/compliance adherence for all promotional and medical communications and maintain ethical standards.
• Influence portfolio prioritization, resource allocation, and media investments based on market feedback, competitive intelligence, and stakeholder input.
• Manage budgets, vendor/agency engagements, and timelines; oversee contract deliverables and performance.
• Support the preparation of internal and external presentations, ensuring messaging is clear and aligned with brand objectives.

 

Who You Are

Minimum Qualifications:

• Bachelor’s degree required; advanced degree (MBA, PharmD, MD, or equivalent) preferred.
• 5+ years in product management, marketing, or related roles within healthcare/biotech/pharma
• Role requires up to 30% travel

 

Preferred Qualifications:

• Proven experience with launching HCP-facing products and managing portfolio products, leading cross-functional initiatives and external agencies; no direct reports required.
• Strong project, portfolio, and vendor management skills; ability to align diverse teams toward common goals.