AVP, Product Marketing Manager

Join TriumphPay!

At TriumphPay, a member of the Triumph Financial portfolio of brands, we believe our team members make a difference. They make a difference in the lives of their customers, their communities and with our organization as a whole. That's why we look for team members with an entrepreneurial spirit and a passion to build successful partnerships with our clients. Because at the end of the day our goal is to help our partners businesses run better.

Position Summary

The Product Marketing Manager is responsible for post-product development marketing strategy and marketing implementation efforts for Triumph Financial. This individual will act as the voice of the customer by addressing questions around our product, articulating the value of our product to existing and new audiences, determining target customer segmentation, and customer personas to best reach them, and more. This role will collaborate across functions to deliver an effective product marketing strategy to meet the business objectives in the most efficient manner. This will include the development and implementation of email and digital marketing campaigns, for new products and product enhancements, creative oversight for digital and print pieces, in support of the internal and external marketing communication initiatives across the organization. 

Essential Duties & Responsibilities

• Develops a thorough understanding of the product to effectively communicate the value proposition and identify client pain points.

• Communicating product releases and feature enhancements focusing on value proposition and key messaging.

• Work closely with sales and product teams to create engaging written and visual product campaigns and content. Blog posts, product demonstrations, white papers, case studies and content for product collateral to support the client journey.

• Continuing engagement with prospects and customers via social media and digital platforms.

• Managing and editing the content on the website and adding new content in collaboration with product teams and Marketing Operations.

• Conduct market analysis to obtain understanding of the competitive landscape and help establish product differentiators.

• Designing the product sales funnel strategies in partnership with Marketing Operations.

• Assist sales on client and prospect calls when appropriate to provide deeper dives into the product.

• Reviewing product release metrics to ensure high levels of adoption and success.

• Represent and present products both internally and externally to promote the story of our product stack.

Experience & Education

• Bachelor’s or Master’s in marketing or related discipline

• 4-7+ years of product marketing, product management, or digital marketing experience, preferably in a related industry

• Strong communication skills

• Ability to develop, organize, and maintain process documentation

• Ability to create, update, and maintain training documents

• Excellent grammar, punctuation and spelling skills

• Proven track record of executing successful product launches

• Excellent written and verbal communication skills and ability to sell ideas well through creative & innovative presentations.

• Exceptional project management skills

• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring to life the product. You are at the center of our entire organization, constantly interacting with teammates to communicate with customers.

• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.

Skills & Abilities Required

Strategic Knowledge and Professional Abilities

• Able to research, learn and understand the multimodal transportation and freight industry

• Focuses on steering communication in alignment with the brand voice, but also staying abreast of industry changes, industry causes/developments and has a strong hand in helping steer the brand value

• Defining metrics and success running digital campaigns

• Ability to balance management of projects, multiple vendors/contractors, while working under tight schedules and deadline

• Strong writing skills, with attention to detail and ability to plan, manage and taking ideas from concept to completion

• Experience collaborating with others to build brand awareness and increase marketshare

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