Analyst/Sr Analyst, Marketing Analytics

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you.  As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.  Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

•    This job is a member of the Global Marketing Team within the Global Engagement Division.
•    Responsible for managing the global reporting and analytics for paid media & advertising campaigns, Dynamic Fare landing pages and more. This role will report to the Senior Manager of Global Paid Media and Performance Marketing and work closely with various groups in the Global Marketing Team and wider American Airlines organization including Loyalty and Customer Insights teams. Additionally, this position will be responsible for enhancing American's marketing reporting technologies and tools to measure brand perception, ROI on media investments, modelling, and commercial contribution. 

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced.  Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

•    Executes plans and builds reports that support American's marketing strategy, including: global advertising, communications, owned channels co-op campaigns, and more
•    Owns and develops the Global Paid Media reporting framework and scorecards for senior leadership on a monthly basis.
•    Manages the relationship between internal teams and Agency partners to ensure reporting accuracy and data integrity. 
•    Manages data transfer with Media Mix Modeling partner & collaborates on quarterly report/ key recommendations.
•    Leads the marketing relationship with Customer Insights and Analytics Teams to develop modelling and marketing contribution analysis. 
•    Develops and manages regular benchmarking and KPI updates to ensure continuous improvements YoY.
•    Works with dynamic landing page partner in development of marketing landing pages & SEO. 
•    Builds pages & develops roadmap for technology enhancements.
•    Supports media agency with optimizations across search marketing.
•    Liaises with IT, Digital, Privacy & International teams to stay on top of technology needs, enhancements & ever-changing privacy landscape
•    Works with marketing teams and/or media agencies to support & prioritize pixel implementation and tech integrations efforts.
•    Assists in ad technology partnership management including ad serving partner, dynamic creative partner and data partners.
•    Supports work needed to prepare marketing for cookieless campaigns & measurement.
•    Manages vendor invoices and adjusting forecasting for key partners.
•    Assists on Global Marketing team member projects in additional markets when help is needed
•    Help the team to innovate and stay on top of advertising trends and manage advertising technology and tools used to track and measure campaigns 
•    Must be willing to travel for business when needed

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Business, Marketing, Advertising or related area or equivalent experience/training
• 2+ years' of marketing or related analytics experience
• Media agency or relevant job experience (Brand or Analytics) 

Preferred Qualifications- Education & Prior Job Experience

• Knowledge of the aviation industry and familiarity with American's Marketing organization

Skills, Licenses & Certifications

• Creative, visual thinker with an ability to think "outside of the box"
• Strong organization skills and attention to detail
• Ability to work on multiple tasks simultaneously under tight deadlines
• Excellent communication, presentation, and problem-solving skills
• Ability to work with cross-functional groups and develop relationships with key stakeholders
• Exceptional project management skills with experience in working effectively under deadline pressures and balancing the needs of multiple stakeho