Retail Experience Mgr - Pacific Northwest

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

Retail Experience Manager – On Road (Washington, Oregon, Northern California & Reno NV)

At Polaris Inc., we have fun doing what we love by driving change and innovation. We empower employees to take on challenging assignments and roles with an elevated level of responsibility in our agile working environment. Our people make us who we are, and we create incredible products and experiences that empower us to THINK OUTSIDE.

Compensation Grade:

Grade ES

Work Shift:

1st Shift

Job Summary:

The Retail Experience Manager is responsible for the in-store execution of the motorcycle division’s go-to market plans as well as growing both Motorcycle unit sales and parts, garments and accessories (PG&A) business within the assigned territory (Washington, Oregon, Northern California & Reno NV) Through strategic partnerships with business units, Dealer Sales team and dealers, the REM is responsible for Motorcycle unit sales, PG&A revenue and stocking goals; Driving customer satisfaction, dealer and business unit profitability. The REM will also be responsible for in-store retail experience, including merchandising of whole good units, branded accessories and apparel.  The REM will execute in-store product and customer experience training, as well as support local and regional events and ensure dealers are compliant with brand standards.  Ideal candidate would be located within 60 miles of the Seattle metro area.

ESSENTIAL DUTIES & RESPONSIBILITIES:

Retail

• Works with dealerships to identify opportunity gaps using Key Performance Indicators.
• Works with dealer to Implement corrective measures to eliminate constraints in the dealer’s sales process.

Parts, Garments, Accessories Performance

• Works with dealerships to meet division stocking and inventory goals of branded parts, garments and accessories inclusive of stocking and minimizing obsolete inventory
• Ensures proper in-store and online sales processes to maximize dealer PG&A profitability
• Solicits and maintains compliance of PG&A stocking profiles
• Optimize the buying experience through robust PG&A merchandising
• Develop and execute PG&A retail plans

In Store Retail Experience

• Lead showroom merchandising and accessorizing strategies to improve the overall retail experience.
• Communicates merchandising successes, opportunities, and solutions to sales leadership and PG&A teams to drive results. 
• Drives sales and profitability through proper merchandising and overall presentation of motorcycles and PG&A within assigned dealerships. (on floor, on walls, on units)
• Drive PG&A performance and profitability through the implementation of a PG&A sales process – ensuring strong integration into the new unit sales process
• Ensure product displays are set timely and correctly based on merchandising fundamentals and designated planograms ensuring dealer partners are upholding the integrity of the IMC & Slingshot brands.
• Work with dealers to maintain proper inventory through the setting of appropriate stocking profiles through a retail-driven perspective.
• Direct dealers to proper resources, communicate with internal partners and escalate when appropriate to quickly resolve issues with win/win solutions.  

Customer Experience

• Lead customer-first mindset across the assigned dealer network
• Review customer satisfaction measurement tools and KPIs to understand strengths and opportunities to ensure industry-leading customer satisfaction in assigned territory. 
• Implement corrective and preventative procedures in store to ensure positive customer experience and dealer ratings.

Train

• Deliver training to dealer sales staff in critical areas of sales process and product knowledge to include motorcycle and related garment and accessory products and business practices
• Deliver training to improve dealer customer satisfaction in the dealership
• Ensure dealer staff is current on required training modules

Audit

• Protect and grow share